B2B marketers can learn quite a few refinements from their B2C brethren. For the most part, B2C marketing techniques rely on personalized ads. B2C marketers do so by tugging on the consumer's heartstrings. B2B marketers, on the other hand, rely on convincing an entire company to buy their product.
Let's take a closer look at what B2B can learn from B2C.
As manufacturing month comes to an end, I am wrapping up this spooky Interview series with a look into the brains of a Freight Broker!
When I drive around, I am constantly amazed by the cool things we move in our country. Even with supply chain shortages, our freight movers are always on the job. I would like to shed some light on the industry as it pertains to brokering of freight services. I am sure we will all learn something.
I bring to you in closing, an interview with a Freight Broker, Pedro Angulo.
Some major new plant announcements were made in October as U.S. manufacturers continue to meet soaring demand. This month, we saw more cutting-edge enterprises than ever, with new and expanded facilities in the aerospace, automotive, solar, and biotech, while other new projects spanned multiple industries, from generators to textiles to innovative packaging solutions.
Let's explore some of the most exciting announcements made this month in manufacturing.
Maine is home to a diverse set of industrial enterprises, from L.L. Bean's footwear empire to major defense contractors like Bath Iron Works and Pratt & Whitney. With its abundant natural resources and highly educated workforce, the state has come a long way in recent decades in attracting and supporting advanced manufacturing companies, while maintaining it stronghold in its traditionally dominant pulp and paper sector.
This article will explore the latest trends and statistics in the state's industrial sector and examine the top manufacturing companies in Maine.
One of the best things about working in the manufacturing industry is that so many people are involved in manufacturing at all different levels, it�s easy to connect on topics of importance.
We read posts and articles every day about the labor shortage and all the need for workers. Today I am spending some time talking about the challenges in recruiting and talent acquisition with my role model and sister, Terri Lick, Talent Acquisition.
The great Facebook outage on October 4th upset many who couldn't post pictures of their meals or their pets for a few hours. For manufacturers and other companies, the outage was much more devastating.
With just a little over 800 manufacturing companies, Delaware is the nation's smallest state based on number of manufacturing. But although the state's industrial sector is small, it is also powerful, home to major pharmaceutical companies, advanced manufacturing facilities, medical equipment manufacturers and large food processing companies.
This article will explore the latest facts on Delaware's manufacturing sector and will provide details on the top manufacturing companies in Delaware.
In September, U.S. manufacturers added just 26,000 new positions. Meanwhile, employment in the U.S. economy overall increased by a modest 194,000 jobs and the unemployment rate eased to 4.8%. The labor participation rate remained steady at 61.6, 1.5% than pre-pandemic levels, and the lowest rate the nation has seen since the 1970s.
From cleaning chemicals to agricultural chemicals to pharmceuticals and adhesives, the chemical industry plays an essential role in modern life. Critical to the industry are the sector's manufacturers that churn out millions of products and materials every year, making it a powerful industry to do business with.
Whether you're looking to do business with chemical manufacturers or just plain curious, discover these key facts and statistics on the U.S. chemical industry and the top chemical manufacturers in the U.S.
Many opportunities have been afforded to me amidst this weird pandemic time. My favorite has been meeting and getting to work with professionals in manufacturing. I teamed up with some wonderful companies this year to assist in marketing needs and made some pretty incredible friends as well!
First in a new series for spooky season, a spoof off a popular book and movie (Interview with A Vampire by Ann Rice), I am so excited to bring to you: Interview with an Executive VP of Sales, Ryan Shaw of B&F Fastener Supply.
Planning a new email campaign calls for crafting attention-grabbing subject lines, writing compelling copy and creating clean graphics. But how do you make sure your recipients will see this content? The first step of a successful cold email campaign is about making it past spam filters.
Do you have an aluminum water bottle close at hand? How about your window screens or screen doors? Chances are good that you see aluminum extruded products so often that you don't even notice. Their strength, safety and rust resistance make them a great choice for many uses. Construction, energy, machinery and household goods all depend on these items. Knowing aluminum extruded products manufacturers can help you make valuable connections to them and to all sorts of other manufacturers where these products are used.
As supply shortages and high prices continues to plague the U.S. manufacturing sector, more industrial buyers are on the hunt for deals on steel products, especially steel tubing. For most of 2021, steel tubing has ranked among the most-searched product categories on the industrial marketplace IndustryNet, indicating heightened demand for steel tubing used in machinery, hydraulic systems, conveyor belts and utility grids.
Whether you're chasing down a lead or eagerly anticipating a response from a recent prospect, waiting for a reply that never hits your inbox can be frustrating. If you want to turn a lead into a recurring client, your follow-up tactics are essential. Keep reading to learn the best practices for crafting the best follow-up email responses for non-responders.
Adhesive and sealant manufacturers specialize in binding substances. From auto applications to office products, the demand is high. However, these businesses are facing some supply chain challenges at the moment. This article will explore the latest trends in the industry and examine the largest adhesive and sealant manufacturers in the United States.
September was a busy month for manufacturing with a number of new facilities and expansions announced. This month, cutting edge enterprises dominated headlines, with announcements made in the EV, solar, semiconductor, biotech and defense industries. Meanwhile, three new packaging facilities point to soaring demand in the industry, while other new projects spanned multiple industries, from transformers to boilers to high-tech logistics.
New data released by the Bureau of Labor Statistics finds the U.S. manufacturing sector added jobs in August, while job openings in the sector remain at historic levels. So what manufacturing sectors are struggling the most to add workers? And which are gaining jobs? Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector. But first, let's take a look at manufacturing job openings.
I don't know about you readers, but I love routines! In fact, I love watching others' routines on YouTube. And since I also love U.S. manufacturers, I thought I would share with you my morning routine thanks to U.S. manufacturers!
It's nearly the end of the quarter, you're ready to close some deals and finish strong. You've got a call scheduled with your star prospect -- you know, the one who you've talked to so often you feel like a member of the family? You're sure her response will be a resounding "Yes, sign me up!" But instead you get:
"Uh...yeah, that all sounds good. Can I just have some time to think it over?"
If you're a salesperson - no matter how good you are - you've heard a client say some variation of that question before, and with manufacturers contending with historic supply chain and labor challenges right now, you're probably hearing this common sales objection more and more. Dealing with prospects who need to "think it over" can be frustrating, but it doesn't have to mean a lost sale if you handle it correctly.
You can overcome this hurdle next time it pops up during your sales pitch by reinventing how you approach this vague response.
It may be the dog days of summer, but U.S. manufacturers are full steam ahead, with several new manufacturing facilities announced in August. This month, we saw some big biotech announcements, new strides made in the EV market, and many other new enterprises, making everything from textiles to tools to packaging materials. Let�s explore some of the most exciting announcements made this month in manufacturing
Pipe and fittings manufacturers remain prominent regardless of new construction. Replacement, repair and upgrades represent a large segment of the market. Let's briefly review the sector as a whole and explore the nine top companies that you should know about.
Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.
Finding quality leads in a sector as niche as manufacturing can be a real challenge. On Thursday, August 12th, MNI hosted the weekly Tweetchat #USAMfgHour and dedicated the hour to discussing the challenges of generating quality leads in manufacturing. The #USAMfgHour Tweetchat was especially revealing, with manufacturers sharing a bounty of insights on data decay, the pandemic's impact on communicating with prospects, lead qualification, top lead generation resources and the pros and cons of lists, and more. Today, we're sharing some of these insightful comments from manufacturers on lead generation in their niche.
When it comes to sales, good marketing is critical. It's even more important that good marketing tactics target your key audience in an accessible way. This is especially important for manufacturers. Indeed, sometimes there are unavoidable obstacles to overcome in a crowded marketplace. Other times, there are industry-related issues such as a technology gap. It is also not uncommon for the chain of command in the manufacturing industry to forgo the use of email. With that being said, a strong and effective sales methodology is how you can avoid these types of issues and keep a successful business.
New data released by the Bureau of Labor Statistics finds the U.S. manufacturing sector added jobs in July, while job openings in the sector remain at historic levels. Explore the industries that hired in July and those that struggled to hire workers.
Welcome to Part Three of our "Common Client Concerns and How to Address Them" series, where we give salespeople and marketers in the manufacturing industry the tools they need to outpace competitors and seal deals.
Last week, we took a look at some winning responses to clients who say they need more time to think over your proposal.
But what about those prospects who are too busy to even take your call?
As demand for U.S. manufactured goods continues to soar, a number of new manufacturing facilities were announced in July, with new operations poised to churn out a wide range of products, from advanced medicines to food coatings, mattresses, refrigerators, roofing materials and more. Notably, one company announced this month that it has exceeded its reshoring goals by 20% this year. Let's take a look at the most exciting new plant announcements made in July.
Even the most experienced salesperson doesn't land every prospect. If you find that your company consistently misses its sales goals, though, you may find yourself facing some tough questions regarding your sales and marketing strategy. Is your sales funnel too shallow? Does your marketing messaging match your sales tactics? Are your salespeople on the same page as your marketing people? Are you reaching the right audience at the right time with the right product? The following suggestions will help you out of your slump and shorten your sales cycle.
The Wright Brothers' original plane contained only seven major pieces. Many of those same parts still exist in today�s aircraft, such as the rudder, wings and fuselage. Aircraft manufacturing processes have added quite a few parts as flight developed over the years. In fact, a Boeing 747-8 needs about 6 million parts!