Selling B2B products and services to the U.S. manufacturing industry has become increasingly challenging due to the presence of multiple decision-makers within organizations and the numerous hurtles that this dynamic sector is currently facing. Today, we'll explore effective strategies for B2B sales professionals to navigate the complexities of engaging with multiple decision-makers and increase their chances of success in the U.S. manufacturing sector.



Here's the bottom line: selling B2B products and services - in any market - is more challenging than ever before. The manufacturing industry is no exception. Today, we'll be covering how salespeople and marketers in the manufacturing industry can effectively handle buying groups with multiple decision-makers.

The month of June brought an exciting roster of new manufacturing operations. From billions poured into the EV industry to multiple new facilities announced in building materials, solar, food production and biotech, the U.S. industrial sector continues to defy expectations and post strong growth even amid an uncertain economy.

You've finally made it past the gatekeeper. Now you're in a room with the people who will decide whether to sign on the bottom line or politely thank you for coming in. This presentation will have to make your case. What are the elements that will spell success?

Industrial gas manufacturing was a $92 billion sector in 2020. Experts anticipate it will exceed $147 billion by 2028. A company that makes industrial gases usually lowers the temperature of the gas until it becomes a liquid. This liquid is then kept in pressurized canisters for a variety of uses.

As the economy continues to show signs of slowing down, companies rely on two solutions to get through the economic hard times: reduce employee headcount and/or find a way to increase sales. This means sales teams will work on high priority prospect opportunities that are already in the sales funnel to close deals. How long will that take before the funnel shows signs of weakness? Can marketing produce enough qualified sales leads at your ideal accounts to be placed into the funnel for the entire sales team? What can be done to help support one or both teams?

With the cost of materials still rising, finding effective pricing strategies for B2B is crucial for keeping manufacturers afloat. As interest rates increase along with production costs, your pricing window narrows. Competition for reluctant purchasers is an additional complication to your price-setting dilemma. So how do you set prices in this challenging environment?

The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector was little changed, following an increase of 11,000 manufacturing jobs posted in the month of April. In this article, we'll examine the latest data from the Labor Department, exploring manufacturing job losses and gains by specific subsector.

Manufacturers of engines and turbines impact a large swath of commercial and government sectors, from automotive and aerospace to lawn and garden equipment. Discover the latest statistics on this key industry and explore the sector's largest companies!

Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.

Spanning multiple states, representing billions in investments and thousands of jobs, the month of May was full of new facility and expansion announcements, representing a diverse set of industries, from lithium refining and satellites to herbal supplements and steel.

In sales, a good starting point is often to understand what your industrial prospects' needs are. By asking the right questions, you can establish a dialogue and recommend the best solution for a shorter sales cycle and a better B2B buying experience.

With all the doom and gloom about economic contraction and looming recession, you might wonder is manufacturing ultimately a growing industry? Not long ago, the answer might have been far from encouraging. Fortunately, the U.S. manufacturing sector's outlook is becoming much brighter.

The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector inched up in April, following a two-month decline in February and March. In this post, we'll explore the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.

Generative AI is suddenly infiltrating nearly every corner of our digital world. It can write your sales scripts, your marketing copy, your thank you notes, your eighth grader's research paper; it will make our lives easier, our business tasks infinitely more productive. But before you feel like your laptop is staring you in the face thinking, move over obsolete human, you are soooo 2022, here's an interesting reality check that says a lot about the importance of real human intervention in our day-to-day tasks---especially sales and marketing.

U.S. manufacturers sprang into action this spring, announcing a wide range of new and expanded facilities. Spanning multiple states and representing billions in investment and thousands of jobs, April's announcements revealed continued investment in the electronics, biotech, food, and auto industries.

You might wonder how important account-based marketing (ABM) is for the industrial sector. ABM employs the experience of your company's sales and marketing professionals to create a specifically tailored experience for your targeted accounts. ABM is all about identifying your most promising contacts and aiming your message specifically at them.

If you flip through the Bible to Matthew 13, you'll find the parable of a farmer who sowed seed. Unfortunately for him, his agricultural methods were indiscriminate. His seed fell on good soil but also in harsher locales where it couldn't take hold and grow. A generalized marketing strategy is similar. Your pitch may reach some good prospects but also find many who consign it to a spam or circular file.

Your company provides an array of quality goods to manufacturers, yet your sales are slipping. Your company prides itself on the services you offer to manufacturers, yet sales remain stagnant. Why? Competitors.



You know that you have competitors. Successfully running your company is at the forefront of your mind, but somewhere in the back, you know that competitors exist. You may even think that you have a pretty good idea of which companies comprise your main competitors.



It's time to bring those thoughts to the forefront and perform a competitor analysis.

U.S. manufacturing employment was little changed in March, according to the latest jobs report from the Labor Department issued April 7th. Although job creation in the U.S. manufacturing sector came to a standstill in March, there were industries that posted significant gains. In this post, you'll learn the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsectors.

Value propositions bombard buyers daily. Whether that proposition takes the form of Walmart's 'Roll Back Pricing' or another store's BOGO (buy one, get one) offers, your potential manufacturing client are saturated with value propositions in their daily lives. For your business value proposition to stand out, you must invest the time in creating a product that will knock your socks off upon impact.

Thomas Edison knew that he would capture hearts and minds here in the U.S. and abroad when he unveiled his first incandescent light bulb to the world in 1879. Little did he know that he would revolutionize the way mankind lived, worked, and played for centuries to come.



From your house to the White House, in farms, factories, and football fields, manufacturers of lighting and lighting fixtures brighten our world.

Spanning multiple states and representing billions in investment, U.S. manufacturers announced numerous new projects in the month of March, bringing continued innovation to the U.S. electric vehicle industry, as well as the food and beverage, construction materials, tool fabrication, and wood products sectors.

The largest battery manufacturers offer you a wealth of sales and marketing opportunities. As a bright spot in manufacturing, they promise continued growth. Discover the latest statistics on this powerful industry and get to know the sector's largest companies.

Changing business direction isn't a strategy a company does every day. With careful planning, knowing your market and your customers, just maybe, there's a chance. First Choice Material Handling took the risk in 2019. Here is their story.

U.S. manufacturing employment declined in February for the first time in two years, according to the latest jobs report from the Labor Department issued March 10th.



According to the latest data, U.S. manufacturers shed 4,000 net jobs in February 2023, marking the first time the sector has registered a net employment decline since March 2021.

How often do you hit the trashcan icon before reading an email? Do you decline a call if you don't recognize the caller ID? How can you find a way around similar reactions in your prospects? One approach that's regaining popularity in 2023 is direct mail.

After a banner start to the new year, U.S. manufacturers continued to establish new facilities at a rapid pace in February. This month brought continued investment in the U.S. semiconductor and EV tech industries, as well as new investments in the food and beverage, automotive and pharmaceutical sectors.

U.S. manufacturing companies added jobs at an accelerated rate in January, according to the latest jobs report from the Labor Department issued February 3rd. This article explores the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.

LinkedIn Groups are virtual meeting rooms (or forums) where people with similar interests can host and hold discussions around subjects they want to share or learn more about. Engaging in groups allows you to display your expertise around a subject and start to grow relationships with like-minded people.

Value based selling forces companies that market their products to other companies (B2B sales) to reevaluate their business model. Instead of focusing on the number of new clients per year, the goal is to realign and emphasize providing lifelong value to the customer.