Roadblocks in appointment setting is a challenge you or your industrial sales team has likely come across. Roadblocks can come in many flavors such as long sales cycles, problems with identifying and reaching the right contact or working from an outdated database. Appointment setting is vital if you want the sales process to begin. It allows sales professionals to connect with potential clients, understand the needs of the prospect, and based on the needs, briefly discuss why this may be a good fit. A good way to secure the appointment. There are other effective appointment setting strategies. Let's take a look at a few more.

June brings exciting news in the U.S. manufacturing sector, with substantial investments and new facilities from leading companies. From a groundbreaking solar plant in Tulsa to significant expansions in North Carolina, these ventures promise billions in investment and thousands of jobs. Here's a roundup of the most noteworthy new manufacturing operations and expansions announced this month:

Based on growing customer demand, MNI has now released sixteen new IndustrySelect specialty databases that encompass niche industrial segments, helping industrial sales and marketing professionals zero in on new markets and uncharted territories. Learn more about this new and exclusive data only from MNI!

A large material handling and assembly solutions company located in the Southeast part of the U.S. was attempting to try new programs in order to reach new customers. With six experienced sales professionals covering a large territory including Tennessee, Alabama, South Carolina, and Georgia, it became clear to the president that the company needed to find new avenues for uncovering sales leads to grow the business. But with the sales staff already stretched with managing current customers, the question the company needed to explore was, "Do we need to hire additional sales staff or can we find a more efficient...and even effective solution?"

New manufacturing operations announced in May feature a mix of industry giants and innovative newcomers. From Maryland's groundbreaking battery facility to North Carolina's burgeoning clean energy hub, these new manufacturing enterprises encompass billions in investment and thousands of jobs. Let's take a look are the most exciting new U.S. manufacturing operations and expansions announced this month:

From the cockpit instruments guiding pilots to the GPS systems in our cars, search and navigation equipment plays a vital role in getting us where we need to go, both literally and figuratively. The search and navigation equipment industry is relatively small, but intensely powerful, manufacturing a wide range of products, from cutting-edge avionics and flight recorders to sophisticated radar and sonar systems.

From stethoscopes and MRIs to veterinarian equipment, surgical instruments and more, medical equipment plays a vital role in maintaining our health and well-being--and remains a top industrial market to sell to. Want to explore more about this powerful sector? This article will provide we analyze key statistics on industry size, market value, and employment trends. We'll also explore the leading U.S. medical equipment manufacturers shaping the industry.

While you might be hearing the countless numbers of prospects you talk with in a typical day, are you really listening to them? When you're hyper-focused on meeting your goals, it's a little too easy to fall into the trap of focusing on your product pitch rather than truly understanding the customer's needs. This is especially fatal in industrial B2B sales, where building long-term relationships with multiple stakeholders is the key to success. The fix? Here's the secret: the most successful salespeople have mastered the art of active listening: a critical skill that can transform your sales interactions. Let's dig in:

U.S. manufacturers were springing into gear in April, with a range of new operations announced from coast to coast. Notably, the biopharmaceutical sector saw advancements in mRNA production, while a range of industries from solar energy and water treatment to food production and building materials all experiencing significant growth. Let's take a look at the most exciting new U.S. manufacturing operations and expansions announced this month:

The sales funnel has long guided marketing and sales efforts, but its linear approach in increasingly falling short in today's customer-driven landscape. The funnel focuses on getting customers in the door, but what about keeping them there? The flywheel model, a dynamic strategy prioritizing customer satisfaction and loyalty, flips the script for B2B sales. What is it and how might this look for the average organization? Today, we're exploring the flywheel model in detail, examining its advantages, disadvantages, and providing a hypothetical scenario to understand the flywheel's transformative potential for businesses.

In a significant move that highlights the growing influence of artificial intelligence (AI) in the manufacturing sector, LiquidStack, a leader in liquid cooling solutions for data centers, has announced the opening of its new U.S. manufacturing site and headquarters in Carrollton, Texas. This strategic expansion is poised to meet the surging demand for liquid cooling, driven largely by the rise of generative AI applications.

Pumps are critical to fluid motion and control. Commercial pumps are mainly focused on two sectors: oil and gas and water management systems. However, pump and pumping equipment manufacturers of all types are needed in virtually every industry and for an overwhelming majority of machines.

Industrial companies are constantly seeking ways to enhance their growth and expand their reach. One of the key decisions faced by businesses is whether to outsource their business development or expand their in-house team. Both options have their own merits and drawbacks, and it's essential to carefully evaluate which approach suits your company's specific needs and goals. With IndustrySelect's Prospecting Services, we focus on opening new doors for your sales team. We find qualified sales leads and work within the framework of your ideal customers. How can our services help your business continue to grow?

Many organic chemicals are used in manufacturing other products, so much of their demand is determined by downstream usage. While no one company controls organic chemicals sales, many companies manufacture multiple products to produce chemicals for a wide range of purposes.

New manufacturing operations announced in March reflected a dynamic mix of established players and cutting-edge tech, while foreign investment ran high. From robots building robots to the rise of generative AI creating a (hot) new market for liquid cooling solutions, it's clear that innovation is driving significant growth. Get our breaking new on who's breaking ground right here:

Explore the key facts and statistics about women-owned manufacturing companies in the U.S. in this infographic, including number of women-owned companies in the U.S, geographic breakdown and distribution statistics based on exclusive data collected by MNI.

As the first two months of 2024 have come to an end, it can provide a glimpse into the insights and predictions that companies such as Collier, RSM, Site Selection Group and Deloitte have released. These insights underscore persistent topics such as inflation, labor market challenges, supply chain robustness, and the expanding footprint of automation technologies within the industrial sector. With these factors in mind, the question arises: Is the industrial sector poised to maintain its upward growth trajectory in capital equipment in the coming months?

The U.S. manufacturing sector was in full swing in February, marked by a surge in construction and expansion of factories across various industries. From electric vehicle components to cell therapies, companies are investing heavily in domestic production, creating jobs and boosting local economies. From coast to coast, these new manufacturing enterprises are poised to inject billions into the U.S. economy and create thousands of jobs. Let's take a look at into the most promising ventures announced this month.

According to research from Forrester, marketers see an average 20% increase in sales from nurtured leads as opposed to unnurtured leads. Additionally, Forrester says that businesses who "excel" at nurturing leads can generate 50% more sales at a 33% lower cost! So what is lead nurturing? Let's take a look:

U.S. manufacturers started off the new year with a bang, announcing numerous new facilities throughout the month of January. From semiconductor operations in Arizona to electric vehicle plants across multiple states, the sector demonstrated its resilience and adaptability this month. Encompassing ten U.S. states, thousands of jobs and billions in investments, get a look at the most exciting new enterprises announced in January!

The southeast industrial air compressor distributor, the star of this story, stands out in the market with their reliable and proven product and service offerings, which has garnered them a loyal customer base over the years. With a professional tone, it is evident that whenever they have the opportunity to present their solutions to a prospect, more often than not, they succeed in converting them into new customers; whether that is new equipment sales, preventative maintenance plans, or current service needs. But that wasn't often enough. The challenge was this: How could the field sales engineering team grow their sales, get in the door and in front of potential industrial customers in their territories--often?

The new year is a time of renewal, reflection and resolution, but let's not forget it's also a time of opportunity - especially for B2B marketers who want to generate more leads and grow their business. But how can you capture the attention of your prospects and customers in the crowded inbox? How can you stand out from the generic "Happy New Year" messages and offer something valuable and relevant?

Closing out the year on a high note, December 2023 witnessed U.S. manufacturers announcing a spectrum of new manufacturing enterprises, from state-of-the-art EV tech facilities to substantial investments in packaging, building supplies, food processing and more. Encompassing ten U.S. states, thousands of jobs and billions in investments, today we're exploring the most exciting new manufacturing operations announced in December.

As an industrial sales and marketing leader, you may find yourself and your team frustrated with the responsibilities that come with constantly filling the sales funnel and pipeline. From prospecting and sales lead generation to nurturing and helping to close deals, it can be challenging to keep up with it all. This is where prospecting expertise in the industrial market can make a significant difference in your teams -- sales success. Together, we will explore the benefits of adding a dedicated team of hunters to the mix and help you determine if it's the right move for your business.

The Wright Brothers' original plane contained only seven major pieces. Many of those same parts still exist in today's aircraft, such as the rudder, wings and fuselage. Aircraft manufacturing processes have added quite a few parts as flight developed over the years. In fact, a Boeing 747-8 needs about 6 million parts!

If you are a sales, marketing or business development professional in the B2B sector, you know how important email marketing is for your success. Email marketing is one of the most effective ways to reach and engage with your prospects, customers and partners -- but also is among the most challenging and time-consuming tasks.



That's where AI comes in. AI can help you automate and optimize many aspects of your email marketing campaigns, saving you time and money, while increasing your conversions and revenue. AI can also help you create more relevant and personalized content for your audience, based on their behavior, preferences and needs. AI can even generate images for your emails that match your brand and message.

Metalworking machinery manufacturers turn out equipment, including molds, dies, machining centers, and cutting tools. You may be painfully aware that since the pandemic's start, kinks in the supply chain, labor shortages, and chip shortages among others have negatively impacted many industry segments.

In November 2023, U.S. manufacturers shrugged off the challenges of easing demand and the continued impact of the UAW strike and instead spearheaded a surge in groundbreaking announcements of new investments in manufacturing. From New Balance's continued investment in domestic manufacturing to Texas Instruments' monumental semiconductor fab in Utah, these developments underscore the industry's resilience and commitment to progress.

Are you currently working with the U.S. manufacturing market? If not, why not?



Manufacturing is an often-overlooked sector. That oversight could cost your company significant sales. The nearly 400,000 manufacturing companies in the United States have tremendous buying power.

The latest employment summary from the U.S. Department of Labor reports employment in U.S. manufacturing sector plummeted in October, largely due to the UAW strike. Get the most recent manufacturing numbers from the jobs report, providing gains and losses by specific subsector.