If you are a sales, marketing or business development professional in the B2B sector, you know how important email marketing is for your success. Email marketing is one of the most effective ways to reach and engage with your prospects, customers and partners -- but also is among the most challenging and time-consuming tasks.



That's where AI comes in. AI can help you automate and optimize many aspects of your email marketing campaigns, saving you time and money, while increasing your conversions and revenue. AI can also help you create more relevant and personalized content for your audience, based on their behavior, preferences and needs. AI can even generate images for your emails that match your brand and message.

Metalworking machinery manufacturers turn out equipment, including molds, dies, machining centers, and cutting tools. You may be painfully aware that since the pandemic's start, kinks in the supply chain, labor shortages, and chip shortages among others have negatively impacted many industry segments.

In November 2023, U.S. manufacturers shrugged off the challenges of easing demand and the continued impact of the UAW strike and instead spearheaded a surge in groundbreaking announcements of new investments in manufacturing. From New Balance's continued investment in domestic manufacturing to Texas Instruments' monumental semiconductor fab in Utah, these developments underscore the industry's resilience and commitment to progress.

Are you currently working with the U.S. manufacturing market? If not, why not?



Manufacturing is an often-overlooked sector. That oversight could cost your company significant sales. The nearly 400,000 manufacturing companies in the United States have tremendous buying power.

The latest employment summary from the U.S. Department of Labor reports employment in U.S. manufacturing sector plummeted in October, largely due to the UAW strike. Get the most recent manufacturing numbers from the jobs report, providing gains and losses by specific subsector.

Year-end marketing strategies play a pivotal role in driving sales, engaging customers, and setting the stage for the upcoming year. As the year draws to a close, businesses have the opportunity to capitalize on a variety of factors, from seasonal holidays to customer expectations. But how do you launch a holiday campaign that really fits in with your B2B business and doesn't stick out like an off-brand thumb? What steps can you take to ensure success? In this article, we will share some strategies, tactics, and even some unique campaign ideas that can help you make the most of your year-end marketing efforts.

October 2023 saw the U.S. manufacturing sector abuzz with exciting developments. From continued investment in the EV industry to mycelium-grown textiles to innovative modular housing, the new manufacturing operations announced in October were all about innovation and ingenuity.

Halloween is a time for ghosts, goblins, and other creatures of the night. But did you know that there are also some pretty eerie-sounding terms used in the industrial world? We come across a lot of mysterious manufacturing terms when putting together our most-searched industrial categories in the U.S. on IndustryNet each week-but they are far more fascinating than scary. Just in time for Halloween, we're exploring some eerie industrial terms that might make you shiver, but also teach you something new about the incredible world of manufacturing!

In the industrial sector, appointment setting plays a crucial role in generating sales leads and driving revenue. It is a powerful strategy that helps businesses connect with potential customers, build relationships, and ensure an efficient sales process. However, appointment setting in the industrial sector can be a resource-intensive task. To optimize this process and achieve profitable results, businesses can implement highly-effective tactics and strategies. In this article, we will explore some appointment setting tactics that can help sales teams enhance their sales pipeline and maximize success.

In the retail world, we all know Black Friday as an iconic day where shoppers storm stores and websites in pursuit of the year's best deals. But what about B2B marketers who primarily cater to manufacturers and suppliers? No longer just the domain of big box stores on the day after Thanksgiving, the Black Friday "season" provides a strategic opportunity for all marketers -- even those in industrial B2B. Applying the right strategies, however, it crucial to attaining real results from your campaign. Our in-depth guide provides everything you need, from winning strategies and timing your campaign to exclusive campaign ideas to get your prospects gobbling up your best deals this season.

In industrial sales and marketing, you know the stakes are high and competition fierce, and understanding your clients' unique needs and priorities is paramount. As the year draws to a close, many businesses zero in on the crucial process of budget planning for the upcoming year. For industrial sales and marketing professionals, the ability to secure a share of these budgets hinges on more than just offering valuable solutions; it requires aligning those offerings precisely with the budgets and priorities of your target clients. In this article, we'll explore how data analytics can be a game-changer in achieving this alignment, ultimately boosting your chances of winning contracts and fostering long-lasting client relationships.

The latest employment summary released by the U.S. Department of Labor paints an encouraging picture of the U.S. manufacturing sector. In September, hiring in the industry accelerated, marking a noteworthy development in the nation's economic landscape.

Customer feedback is one of the most valuable sources of information for any business. It can help you understand your customers' needs, preferences, expectations, and satisfaction levels. It can also help you identify your strengths, weaknesses, opportunities, and threats in the market. By gathering and using customer feedback effectively, you can improve your marketing strategy and achieve better results. In this article, we'll explore how to gather and effectively use customer feedback to boost your marketing efforts.

September witnessed a flurry of growth in the U.S. manufacturing sector, with significant investments and expansions announced across multiple sectors. From electric vehicle batteries to aerospace components, clean energy solutions, and more, this month showcased the resilience and growth of U.S. industry. Don't miss our exclusive roundup of the most exciting new manufacturing operations announced in September!

The arrival of fall presents a perfect opportunity to give your data a much-needed refresh. This cleanup will involve reviewing and updating your market database, but you'll ensure it's accurate and free of 'dead wood.' By refreshing your information, you will target your prospects better, add more personalization to marketing campaigns, and strengthen customer relationships.

We are excited to announce that IndustrySelect, the ultimate industrial sales and marketing platform, is now available on the leading online automation platform Zapier. With this new feature, IndustrySelect Premium subscribers can easily send company profiles to Zapier and connect them with over 5,000+ other apps on Zapier. This opens up a world of possibilities for streamlining your sales and marketing workflows, saving you time and money.

As supply shortages and high prices continues to plague the U.S. manufacturing sector, more industrial buyers are on the hunt for deals on steel products, especially steel tubing. For most of 2021, steel tubing has ranked among the most-searched product categories on the industrial marketplace IndustryNet, indicating heightened demand for steel tubing used in machinery, hydraulic systems, conveyor belts and utility grids.

Fall is a time of change, renewal, and reflection. It's also a perfect time to re-engage with your B2B prospects who may have lost touch with your company over the summer (or longer!). Whether they were busy with vacations, projects, or other priorities, you want to remind them of the value you offer and the benefits of staying connected.

The month of August was ripe with new manufacturing plant announcements, encompassing some major projects from First Solar, Northrup Grumman, Siemens, Lockheed Martin, and more. This month was all about solar, with multiple new solar projects announced, as well as new enterprises in the transportation equipment, food processing, and biotech industries.

Homes and businesses cannot function without modern appliances. The U.S. appliance manufacturing sector includes refrigerators and freezers, washers and dryers, cooking appliances, and heating and cooling appliances.



While the increase in the sector's jobs over the last year was modest at 0.99 %, you can expect emerging intelligent technologies and increased consumer purchasing power to drive further growth.

For selling business-to-business (B2B), you require a unique set of skills. While business-to-consumer (B2C) sales can hinge on a catchy slogan or intriguing packaging, you must present a convincing pitch because it's how you address your customers' specific pain points and explain how your product or service brings relief.



While you are making your way past gatekeepers to decision-makers, competing sales reps are pursuing similar paths. To prevail, you need every advantage you can get. Ongoing education for B2B sales professionals provides the edge to seal the deal.

The textile industry ranks among the oldest manufacturing industries in the United States, starting with Samuel Slater's yarn spindle plant, established in Rhode Island in the year 1790.



The industry has expanded significantly since then, but suffered greatly from the Great Depression and other more recent factors such as COVID-19 and trade disputes. Nevertheless, this industry remains a critical one. This article will explore some of the key facts and trends in the textile industry in 2021 and will explore the industry's largest textile mills.

Glass manufacturers provide essential materials for different industries, including construction, manufacturing, automotive, telecommunications and consumer products.



This sector has experienced steady growth over the past few years, and there are new products and opportunities to be aware of when selling to glass manufacturers.

You've heard the saying, "It takes a village." That's the case when Vice President of Sales & Marketing, John Rabon came to MNI and SalesLeads to help turn around their sluggish sales. Fluid Systems, an equipment provider for mining, industrial operations, and oil & gas, had begun to experience a downturn in business. The company turned to Mr. Rabon to lead them back on the right track.

Lawn and garden equipment manufacturers offer a wide range of products designed to help homeowners and businesses maintain green spaces. According to manufacturer data, this industry is experiencing growth, and new opportunities are opening up as manufacturers embrace tech innovations.

With minimal resources, informing your audience of your company's name and superior solutions takes time and effort. But you can do B2B marketing on a budget if you define your costs, leverage email marketing and social media, collaborate with influencers, and harness user-generated content (UGC). We'll tell you how to do that below.

If you are a sales or marketing professional in the B2B industrial world, you know how challenging it can be to generate and nurture leads. The manufacturing industry is complex, competitive and constantly evolving, and your prospects may have long and unpredictable buying cycles.



But what about the leads that you already have in your database? The ones that showed some interest in your products or services, but never converted into customers? Are they still worth pursuing, or should you focus on finding new leads?



The answer is: it depends. Some old leads may have gone cold and lost interest in your offerings, while others may still be open to hearing from you and learning more about how you can help them solve their pain points. The key is to identify which old leads are worth re-engaging, and how to do it effectively.



In this blog post, we will share some key ways to re-engage old leads in B2B manufacturing.

It might be the dog days of summer, but U.S manufacturers were hard at work, announcing plans for major new industrial projects across the country. This month, we saw continued investment in the EV industry, while innovation in biotech continued to soar. Food production, packaging, and HVAC products also took a front seat, offering further evidence that while current business conditions are challenging, the future is bright for U.S. manufacturing.

Industrial plating and polishing are essential processes for enhancing the appearance and performance of metal products. Explore the top 10 U.S. manufacturers of these services and their specialties, as well as some key trends and statistics on the industry!

A low conversion rate can spell disaster for your industrial company's appointment setting strategy. You may reach out to hundreds of prospects in a given month, only to land few or no appointments. The conversion rate, represents the percentage of prospects with whom you actually speak with who agrees to book a meeting. You'll still need to follow up to ensure the appointment is confirmed, especially if it is out more than 7 days. Take a look at the conversion rate for yourself or the team. If your appointment setting strategy is suffering from a low conversion rate, it may be attributed to one or more of the following reasons. Let's take a look at the top four.