Posted by John M. Coe: President, B2BMarketing, LLC
On May 27 of this year, B2B sales and marketing expert John Coe, provided us with a detailed look at the challenges B2B marketers face when it comes to old or "decaying" data: B2B Data Decay: The Achilles Heel of Marketing.
Today, John is following up on that article, sharing some crucial steps B2B sales and marketing professionals should take to remediate old or aging data.
For many companies in 2020, profit margins are taking a hit. As part of the executive team, you want to have a comprehensive view of the challenges ahead and how to right the ship. Creating a seamless B2B customer experience can help boost your profit margins, putting your company back on the path to success. In this post, we'll explore the concept of the customer experience and provide the four fundamentals for enhancing the experience of your best prospects.
The U.S. manufacturing sector added 38,000 jobs in October -- roughly half the number of jobs added in September. Manufacturers hired at a must brisker pace in the late spring and early summer as industrial firms resumed production, but the sector is still 621,000 jobs shy of pre-pandemic levels.
However, in October, manufacturing gains were seen across a wider span of industries, some of which saw lukewarm gains or posted losses during the recovery period.
Many of the same factors that motivate individual buyers to choose one product over another also motivate industrial buyers[i] � quality, price, performance, etc. The Harvard Business Review recently published a hierarchy of value propositions from base expectations at the bottom of the pyramid to loftier purchasing goals such as a feeling of social responsibility at the top of the pyramid. Matching these values to each buyer persona helps manufacturers complete more sales[ii].
The following buyer personas are designed to help manufacturing companies motivate industrial buyers to choose their product[iv]:
Sheet metal fabrication is not new, but it is newsworthy.
As the world races to create a vaccine to fight COVID-19, part of the solution has been in existence for thousands of years. The same virus that can live for several days on plastic lasts only four hours on copper surfaces[i].
Hundreds of antimicrobial copper alloys are recognized by the US Environmental Protection Agency as able to kill harmful bacteria. If used in hospitals, HVAC systems and other high volume areas of potential contact, antimicrobial copper alloys could help control the spread of many diseases until a vaccine or a cure can be found.
Even with the effects of COVID-19 shutdowns, the manufacturing industry still requires freight and shipping services to create and deliver their products to the nation.
As a freight company, finding companies that need freight hauled does not need to be a difficult endeavor. Here are some ways that you can find opportunities regardless of outside forces.
We've been reporting on new plant announcements and expansions through most of 2020 and October saw some major announcements, with two new PPE operations, several food processing facilities and a massive new steel operation.
Encompassing nine states and representing a diverse set of industries, these are the major new or expanded U.S. manufacturing operations announced in October.
Throughout the COVID-19 Pandemic, the U.S. Census Bureau has been surveying small businesses across the U.S. on the Pandemic's impact on operations, providing compelling insight into how the Pandemic has affected everything from employment and revenue to supply chains and outlook on a weekly basis.
Today, we're going to break down the results of the survey as it pertains to U.S. manufacturing companies, including specific information on revenue, employment, supply chain issues and outlook, and provide insight into the specific needs of manufacturers as the recovery takes hold.
For those looking to do business with Florida manufacturing companies, it helps to have an inside look at the key trends and statistics on the state's manufacturing sector. At MNI, we collect detailed information on 500,000 U.S. industrial businesses, including the 15,000+ manufacturing companies in Florida.
Today, we're going to take a look at the state's manufacturing sector, including statistics on manufacturing executives in Florida.
We'll also provide a list of the top ten manufacturing companies in the state of Florida.
New data released by the Bureau of Labor statistics shows the U.S. added 661,000 jobs in September, while the unemployment rate declined to 7.9%, according to a report issued by the Bureau of Labor Statistics. This is roughly half of the 1.4 million jobs the nation added in August.
The U.S. manufacturing sector added jobs in September as well and hiring picked up in the sector compared to August. The Department of Labor reports the sector added 66,000 jobs in September, accelerating from the 29,000 positions added in August.
Notably, however, the U.S. industrial sector is currently 647,000 jobs short of pre-pandemic levels.
So much has happened in 2020 that was unprecedented. Simply looking forward to 2021 has become a definite challenge.
The only way to get a handle on what to expect in sales and marketing next year is to study the data from this year, especially during COVID-19, and project using the most likely scenarios.
Recent data finds the U.S. manufacturing sector continues to make progress in its slow climb back from pandemic lows. Manufacturing activity, including new orders and production, is firmly in expansion territory, though hiring has been lagging behind other key metrics in recent months.
Read more: The Big Picture Look at U.S. Manufacturing Business Conditions (Sept. 2020)
We�ve been reporting on new plant announcements and expansions through most of 2020 and September was a strong month, with some major announcements made in transportation, PPE, food products and the burgeoning cannabis industry.
Due to fears about the transmissivity of COVID-19, remote interaction has become the method of choice for everything from schools to manufacturing.
Controlling and operating complex design, construction and assembly of various products with limited human interaction has forced an industry-wide reset.
Here are some of the things that manufacturers discovered in their move to embrace automation at scale.
Using email as a method of prospecting to industrial companies can be challenging. Over 75% of prospecting emails are ignored or deleted without being read. This type of treatment can be avoided simply by attempting to establish a real relationship with your prospect. Here's how.
Industrial machinery and equipment is a popular industry for many users of IndustrySelect's live database of 500,000 industrial companies. Currently, there are 45,876 industrial machinery and equipment manufacturers listed in IndustrySelect's database.
But which U.S. states account for the most industrial machinery manufacturers? Today, we're going to take a closer look at the industry and list the top 15 states for industrial machinery manufacturing.
MNI is pleased to announce the launch of the North American Cannabis Industry Business Database, the most comprehensive compilation of businesses in the fast-growing and lucrative cannabis industry of its kind.
Profiling 11,000 businesses and 13,000 decision-makers, the Cannabis Industry Business Database is the result of more than twelve months of firsthand research by MNI�s 80-person data research team.
In order to integrate IndustrySelect with the most commonly used CRMs among our userbase, we recently turned to our thousands of customers in industrial sales, marketing, and business development to find out what CRM they used to manage interactions with their industrial clients. The results of the survey were very revealing, and we thought we would share these results with you today.
COVID-19 has caused a number of cutbacks across the manufacturing industry. One area that is experiencing exponential growth is the medical and pharmaceutical supply industry. For staffing agencies currently looking for opportunities, this is a sector that offers them en masse.
The number of companies involved in medical and pharmaceutical supply is relatively high compared to many other sectors. Based on data provided by MNI, there are nearly 1,500 medical supply companies across the United States and over 14,500 chemical supply companies. The latter are companies that produce chemicals that may be used for pharmaceuticals or other purposes. Together, these sectors provide almost 170,000 jobs at present. However, this number is growing as the industry catches up with demand created by the COVID-19 pandemic.
New data released by the Bureau of Labor statistics shows the U.S. added 1.4 million jobs in August and the unemployment rate fell to 8.4%. This is roughly in line with 1.8 million jobs added in July.
The U.S. manufacturing sector added jobs in August as well, but hiring was far softer than in other sectors.
COVID-19 has thrown a wrench into the plans of companies nationwide, with the most unfortunate having to shutter operations and others having to drastically change their planned course. Gallup polls indicate that manufacturing and production jobs have decreased by up to 15%, with at least 32% of workers experiencing reduced hours.
This has rippled into the staffing industry as many segments of manufacturing now have a far lower demand for employees. As a result, industrial staffing is slated to drop by 22% in 2020.
Despite these dismal figures, North America represents the fastest-growing region globally for staffing and recruitment.
Recent data finds the U.S. industrial sector continues to show signs of life, with new orders, employment and production all showing steady improvement following the historic lows recorded at the height of the pandemic.
Furthering this cautious optimism, new plant announcements and expansions have accompanied the recovery, making headlines throughout the month of August.
Maryland/DC boasts a small but robust manufacturing sector, home to a number of high-tech industrial companies, some of which are on the front lines of the coronavirus fight and the ongoing race to develop a vaccine and treatment.
Today, we're going to take a look at what makes Maryland's manufacturing sector special, based on inside data collected by MNI.
Time-tested companies are restructuring, new entities are emerging to capitalize on new opportunities and others are either downsizing or folding altogether.
Companies need to pay close attention to what others in their field are doing in order to stay ahead in this complex game.
New data released by the Bureau of Labor statistics shows the U.S. added 1.8 million jobs in July, while the unemployment rate fell to 10.2% from June�s 11.1%.
The U.S. manufacturing sector added jobs but at a far slower rate than in previous months. The Department of Labor reports the sector added 26,000 positions in July, a far cry from the staggering 356,000 jobs it added in June (or the 225,000 gained in May).
We've all said it, whether in reference to a star employee or reliable vendor. And most of us have said this about our customers. Where do we generate more B2B leads that possess the same set of needs for our products and services as do our best customers? We know they are out there, but how do we find them?
It is (and literally can be) the million-dollar question.
Now that the U.S. manufacturing sector is beginning to emerge from the long shutdown period brought on by the pandemic, the headlines are filled with better news for the sector, including a sharp rebound in manufacturing activity and increased hiring.
New plant announcements and news of expansion have accompanied the recovery and have dominated manufacturing headlines in July. In fact, from the looks of all the new manufacturing plant openings and expansions announced this month, you'd think July was the new January. Some new and expanded operations are focused on high-demand pandemic-related items such as PPE or pharmaceuticals, while others run the gambit from electric vehicles; flooring; lumber; plastic injection molding; snack foods and aviation.
This post will explore the many new plants and expansions announced in July on a state-by-state basis. Encompassing 20 states, these are the major new or expanded manufacturing operations announced in July.
You might have a strong sales pitch, a quality product and a competitive price, but sales might elude you until you find the right audience for your message.
Identifying new opportunities for growth is often a matter of figuring out who needs the products or services you're selling.
The forestry and lumber industry is a key element of the U.S. rural economy. In fact, the paper and pulp sector is predicted to reach nearly $680 billion by 2027.
Additionally, the National Association of State Foresters is currently seeking an additional $500 million in the form of a COVID-19 stimulus package to support the forest products supply chain, forest management and job creation in this industry.
The HVAC industry is poised to become a $367.5 billion market by 2030. Although this sector is currently feeling the effects of COVID-19, there is a promising future for refrigeration and heating equipment manufacturers.
Marketing your products and services to these manufacturers is a viable strategy, but it's important to understand the unique opportunities and challenges linked to COVID-19.
Tuesday, November 17, 2020 
2:17:00 PM
