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Posted by IndustrySelect
You can send emails to half the world, but you're wasting your time if they do not engage. What can you do if your emails don't generate the conversions you need? First, you can ensure recipients actually look at what you send. Using visuals in email marketing campaigns provides the hook you need to grab readers' attention and communicate your message. Here are four reasons why using visuals works, the types of visuals you can use and how to use them effectively.
Posted by IndustrySelect
For those looking to do business with Pennsylvania manufacturers, it helps to have a solid grasp of the state's manufacturing climate, particularly in these fast-changing times.



Today we're focusing on some key insights on Pennsylvania's manufacturing sector and providing a look at the state's top companies.
Posted by IndustrySelect
You've spent days honing your subject line to catch the eyes of your customers. You've agonized over every word and every link to keep the message brief and on point for each of your market segments. You've included an irresistible offer. Finally, you pull the trigger and hit send. Hundreds of emails fly out to your eager clients!



Then you wait, and wait ... and wait. Several days pass with very few bites. Why? Did your subject line trigger spam filters even though you were so careful? Or could be a simple as the email address you're using? If you're using a free email service provider, such as AOL or Yahoo, your beautifully designed campaign might just be in email purgatory. Find out why your email ends up in the spam folder, how you can reflect professionalism with your email address and how to do it in an inexpensive way.
Posted by IndustrySelect
When we think of the state of Colorado, "the great outdoors" is the first thing that comes to mind. But Colorado is also a powerful manufacturing state, with a diverse industrial landscape that includes two major breweries as well as big names in defense, medical device manufacturing, aerospace and food processing.



Today, we are exploring Colorado's innovative manufacturing sector and exploring the largest industrial companies operating in the state.
Posted by IndustrySelect
Following a trend we've seen over the past several months, May's new manufacturing plant announcements reveal rapid growth in the electric vehicle industry, with several new EV and battery technology plants in the works. As U.S. manufacturers continue to grapple with shortages of critical materials, more companies are stepping up to the plate across numerous industries, shortening the supply chain and investing billions in U.S. manufacturing.



Let's explore some of the most exciting new manufacturing companies announced in May 2022.
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Veteran-owned businesses are a cornerstone of the U.S. economy, comprising 5.9% of all businesses in the United States. Overall, veteran-owned businesses in the United States employ 3.9 million workers, with a combined value of $947.7 billion.



But what about veteran-owned manufacturing companies, specifically?



MNI continues to encourage veteran-owned companies to update their MNI profile so they can be more visible to potential customers.
Posted by IndustrySelect
The state of Connecticut boasts a diverse manufacturing sector, making everything from high-tech aeronautics equipment and medical devices to semiconductor components and pharmaceuticals. With its highly educated workforce and focus on advanced manufacturing, Connecticut remains a top destination for high-tech and innovative enterprises.



Today, we're exploring some of the key facts on the state's unique industrial sector and examining Connecticut's ten largest manufacturing companies, based on data collected by MNI.

Posted by IndustrySelect
Fans of the TV show "The Office" are very familiar with the red brick tower featured in the show's opening sequence. But few know that the iconic tower belongs to the Pennsylvania Paper & Supply of Scranton, PA, which happens to be celebrating its 100th anniversary on May 20th.
Posted by IndustrySelect
As a B2B salesperson you are often confronting resistance, especially in today's challenging and ever-changing industrial B2B environment. But objection does not always mean rejection. In fact, in every sales objection there is an opportunity. Being prepared for some of the most common objections in sales is key to keeping the conversation going and moving towards a long-term partnership.
Posted by IndustrySelect
As a prime location for 4,661 manufacturing companies generating over 192,000 jobs, Maryland offers many opportunities. The state�s major seaport in Baltimore allows for the easy receipt of materials and shipping of finished goods. Maryland's proximity to Washington, D.C., gives its technical and aerospace corporations a considerable advantage in applying for contracts and securing government funding.
Posted by IndustrySelect
Manufacturing encompasses a broad array of skills and expertise, so finding the right people for the job can be a long and difficult process.



In today's world, there is often not enough time or in-house personnel to recruit, hire and manage new staff. Because of this, many manufacturing companies choose to work with staffing agencies to find the right team members. As a staffing agency, you are one of the most critical in their search for qualified employees. Take a look at what manufacturers are looking for and how to leverage that to expand your client list.





Posted by IndustrySelect
Oh, no. Here it comes again, the response you've been dreading: a request for more information. You've sent out multiple emails and numerous thick and expensive envelopes with boundless details concerning your product. Still, your prospects remain prospects, not closed sales. So, what do you do when prospects say, "Just send me more information?" Don't give up the pitch! Your first order of business is to keep them on the phone.
Posted by IndustrySelect
Bobcat Company announced plans to establish a new assembly plant in Rogers, Minnesota. The new, 225,000 square-foot facility will employ 100 and expand the company's production capacity while furthering its stronghold in the Midwest.

Posted by IndustrySelect
The U.S. manufacturing sector plays a central role in the economy, accounting for 20% of U.S. capital investment, 60% of the nation's exports and 70% of business R&D. Overall, the sector's market size, measured in terms of revenue is worth roughly $6 trillion, making it a major industry to do business with.



So which U.S. states are the biggest for manufacturing? This article will explore the nation's top manufacturing states, measured by number of employees, based on MNI�s database of 400,000 U.S. manufacturing companies.
Posted by IndustrySelect
The Bureau of Labor Statistics reported May 6th that hiring in the U.S. manufacturing sector accelerated in April, while unfilled positions in the sector rose. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.

Posted by IndustrySelect
Next-generation battery materials company Sila announced it has purchased 60,000 square feet of manufacturing space near Moses Lake, Washington for production of its cutting-edge lithium-ion anode materials at automotive volumes and quality.
Posted by IndustrySelect
Glass manufacturers provide essential materials for different industries, including construction, manufacturing, automotive, telecommunications and consumer products.



This sector has experienced steady growth over the past few years, and there are new products and opportunities to be aware of when selling to glass manufacturers.
Posted by IndustrySelect
If you're not using the build-in list creation feature in your customer relationship management (CRM) platform, you're missing out. Creating lists allows you to manage your contacts and ensure that no prospects fall through the cracks. The result is often a more personalized experience. Read on for some helpful tips on working lists in a CRM platform to build a better sales process.
Posted by IndustrySelect
This week, Kati McDermith, Brand Ambassador for MNI, hosted the #USAMfgHour chat on Twitter with a fun American-made mystery trivia theme. The result was a fun hour full of surprises, insights, some truly funny moments, and possibly a new invention...?
Posted by IndustrySelect
As U.S. manufacturers continue to grapple with global supply chain disruptions, a raft of new manufacturing plants were announced this month, representing billions in investments and thousands of jobs. Signaling hope for a more localized supply chain to churn out products critical to the sector, this month's theme was emphatically electric vehicle-related, while industries as diverse as biotech, steel and semiconductors announced major new projects across the country.

Posted by IndustrySelect
Over the past decade, Georgia's industrial sector has grown steadily, attracting a variety of enterprises, from auto companies to aeronautics firms.



The Peach State is a solid market in which to do business and today we're providing an overview on the state's manufacturing sector, based on data collected by MNI and taking a look at its most powerful companies.
Posted by IndustrySelect
Thermo Fisher Scientific announced the opening of its new single-use technology manufacturing site in Ogden, Utah. The state-of-the-art facility creates additional capacity to produce the high-quality technology and materials needed for the development of new vaccines and breakthrough therapies.
Posted by IndustrySelect
You know you have a great product that manufacturers in the U.S. will want. After hearing your presentation, a decision-maker will know it too. But before you can make your pitch, you need to enter the inner sanctum, which means getting past the gatekeeper in B2B sales. Navigating around that obstacle presents a daunting challenge. The following tips will put you on track to leap the hurdles and reach your goal.
Posted by IndustrySelect
Curious about Louisiana's manufacturing sector? This infographic provides key facts and statistics on the state's diverse manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Louisiana manufacturers.
Posted by IndustrySelect
With its low business costs and abundant natural resources, the state of Louisiana is home to a number of powerful manufacturing companies, especially those in the petrochemical and oil industries. Today, we're taking a deep dive into the state's manufacturing sector, providing key industrial facts, insights, and covering the largest industrial companies in Louisiana.
Posted by IndustrySelect
As the pandemic shaped business communications, email has emerged as the #1 marketing channel for ROI. Consider that email marketing generates $42 for every $1 spent and that 78% of marketers in 2020 said email is essential to company growth, compared to 71% in 2019.



As more and more marketers get on board with email, you are competing with many other companies for your recipient's attention. That means timing is of the essence: not only when to send that email--but perhaps even more relevant, when not to send that email. You don't want to pour everything you've got into a perfect email only to have your message ignored.
Posted by IndustrySelect
Looking to do business with Texas manufacturing companies? Texas is a major manufacturing state, home to more than 20,000 manufacturers and millions of industrial workers. This infographic provides key facts and statistics on Texas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Texas manufacturers.
Posted by IndustrySelect
With one of the best tax climates in the nation as well as a strong workforce and solid infrastructure, Texas remains a top destination for manufacturers across multiple industries, from the oil industry to the auto sector, biotech to food processing. Home to 1.2 million workers or roughly 13% of the nation's manufacturing workforce, Texas remains the second-largest manufacturing state in the U.S. (after California) and is the largest state exporter, exporting a record $315 billion worth of goods in 2018.



For those looking do business with Texas manufacturers, it helps to have an in-depth understanding of the state's manufacturing climate.
Posted by IndustrySelect
The agricultural chemicals industry has a strong outlook, between the sustained demand for whole-grain products, pest and rodents threatening crops, and the need to increase crop yield. Additionally, the current war in Ukraine is shaping the global agricultural market, as both Russia and Ukraine are major exporters of fertilizer products and grain, leading to global shortages of many types of materials. U.S. agricultural suppliers are thus facing heightened demand for their products, making this a key market to keep your eye on.

Posted by IndustrySelect
Curious about Kansas manufacturing? This infographic provides key facts and statistics on Kansas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Indiana manufacturers.
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