Sales and marketing trends, industrial statistics, and B2B intelligence from the MNI team.
As U.S. manufacturers scrambled to adjust to abundant challenges in 2022, from high prices to supply chain constraints and labor shortages, our most popular stories on IndustrySelect this year reflected the efforts of sales, marketing professionals to stay ahead of new developments and shifting needs, improve communications with their valuable manufacturing clients, and discover new opportunities.
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Perhaps you've always enjoyed attending (in-person) networking events: You get to hang out somewhere pleasant, meet new people and maybe bump into some people you already know. Many in the manufacturing industry have done MOST of their networking at trade shows and only see themselves networking in this capacity, but the reality is that most trade shows have been cancelled or moved online for the best part of two years and we must be prepared, in case it happens again!
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Traditionally, businesses use data from three parties, first, second and third. But a fourth collection method, called zero-party data, is rapidly gaining traction as a preferred channel for marketers. So what's the difference between all of these different data types and which is the most effective and accurate? In this article, we will discuss all four forms of data-party types so that you can make the best choice for your company.
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Henkel, a global provider of adhesives, sealants, and functional coatings announced that it has completed an expansion of its facility in Salisbury, North Carolina. Henkel reports the new expansion adds a new 10,000 square-foot, state-of-the art production facility, allowing the company to expand production of its UV curable acrylic pressure-sensitive adhesives (PSA). Henkel also reports the expansion will allow more sustainable and innovative PSAs to be brought to the tape, label, medical and graphics films markets.
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Every day the news deluges you with more scandals about social media. Determining what media to use and how to use them can be a nightmare. Fortunately, you have an option that doesn't involve a daily bombardment of noise and angst. When selling to other businesses, you can readily reach out to current customers and prospects through B2B email marketing.
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Despite a challenging business climate, U.S. manufacturers continue to break ground on new manufacturing facilities at an accelerated rate. Representing billions in investments and thousands of jobs, November's new plant announcements encompassed a wide range of industries, from EV technology to biotech to food processing. Let;s explore some of the most exciting new manufacturing companies announced in November 2022.
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Every small and mid-sized business cares about one thing: a consistent flow of sales. Every time you close a new customer, your company drives revenue, the means to your company's growth and expansion. After each close, management askes itself, "How do we get our next customer?"
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Nanotech Energy announced November 10th that it has broken ground on a new high-tech factory in Chico, California. To be located at the Chico Technology Center, which currently houses Nanotech Energy's R & D center, the new factory will further Nanotech Energy's goal to bring safer battery technology to the market.
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The mention of a looming recession evokes groans from sales and marketing reps everywhere. Still, you may find success at selling in a downturn isn't as elusive as it sounds. Read on to understand the economic climate for manufacturers at present and discover some expert tips and growing opportunities for selling in a downturn.
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High-tech advanced mobility company Canoo announced plans to establish a new EV battery module manufacturing facility in Pryor, Oklahoma. The new facility, which will produce battery modules on high-capacity assembly lines, will encompass 100,000 square feet across a 10-acre campus.
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In celebration of Manufacturing Month, I shared my goal setting and planning process as part of MNI University. Are you a goal oriented or a result driven person? Do you find that you need a set direction to go towards or look for validation along the way to prove that you are on the right track? You may have found yourself in positions where your goals are not defined or there are no KPIs or colleagues to compare your efforts or results to.
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October is shaping up to be a standout month for the U.S. manufacturing sector. Beginning with the largest private investment in New York's history to new enterprises making everything from EV technology to construction materials, manufacturing wins for October represented billions in investments and tens of thousands of jobs.
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As the past two years or so has taught us, building an international network is essential for business as we know it today. Whether your goal is to take your business international or not, there is still something to be gained by making contacts in your industry in different countries. Read on to discover how you can make the most of networking in the second of this four-part series from networking expert Ingor van Rooi.
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Twenty years ago, leaders looking to increase the success of their sales and marketing teams focused on improving efficiency. Today, the key to success is productivity. This article will discuss how managers can build a productivity mindset and inspire their teams to be more productive so your company can reap the benefits through higher profits and longevity.
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Aluminum solutions provider Novelis Inc. announced it has broken ground on a new aluminum rolling and recycling plant in Bay Minette, Alabama. Representing a $2.5 billion investment, the new state-of-the-art facility will employ 1,000 once fully operational. Novelis reports the new facility will have an initial 600 kilotonnes of finished aluminum products capacity per year, primarily serving the beverage container market, as well as the automotive sector. In addition, the new operation will include a recycling center for beverage cans, which will increase the company's capacity by 15 billion cans per year.
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Manufacturers continued to add jobs at a steady clip in September, even as hiring overall in the U.S. slowed, according to the latest jobs report from the Labor Department issued October 7th. In September, U.S. manufacturers added another 22,000 new positions, adding to the 22,000 jobs the sector added in August. Meanwhile, the economy added 263,000 jobs overall in September, down from the 315,000 jobs gained in August.
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When it comes to conducting business, nothing is more important than relationships and there's only one way to build them: by making contacts and networking. Harvard Business Review recently posted an article that encourages people to learn to love networking because it is a necessity in today's world! Read on to discover how you can make the most of networking in part one of this four-part series from networking expert Ingor van Rooi.
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Spanning multiple states, representing millions in investments and thousands of jobs, September's new plant announcements included some exciting enterprises in the semiconductor industry, one very innovative food manufacturing operation, as well as some notable foreign investments.
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Lead generation is critical for the long-term success of any business. The sales team is the one-on-one approach to getting the word out about your business and what your company can do to help their business become better. But when the sales rep develops the opportunity, and begins to work in the sales cycle, what happens to lead generation? Are appointments continuously being set for a robust sales funnel?
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Even though digitalization has hurt publishers, there is a strong demand for printing equipment in areas like packaging and custom printing products. Printing machinery manufacturers are embracing modern technologies to offer products that are more performing, connected and sustainable.
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Industrial-based MNI and SalesLeads Inc have entered into a joint collaboration between the MNI IndustrySelect databases and SalesLeads' Industrial Prospecting Services. The relationship offers MNI's current and future customers the opportunity to increase the value of their investment by offering proven business development and prospecting services by SalesLeads Inc.
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How many times does your first contact result in a closed sale? Unless you were born under an incredibly lucky star, not many. So let's discover why a single call won't complete the transaction and investigate some B2B follow-up strategies.
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The Bureau of Labor Statistics reported September 2nd hiring in the U.S. manufacturing sector expanded in August, while unfilled positions in the sector further declined. In August, U.S. manufacturers added 22,000 new positions, slightly lower than the 30,000 jobs the sector added in July. Meanwhile, the economy added 315,000 jobs and the unemployment rate rose slightly to 3.7%.
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It might be the dog days of summer, but U.S. manufacturers have been hard at work, with multiple new plants swinging into operation. Spanning multiple states, representing millions in investments and thousands of jobs, August's new plant announcements ran the gambit of industries, from EV chargers in Tennessee to biopharmaceutical tubing in South Carolina and tools in Wisconsin. Let's explore some of the most exciting new manufacturing companies announced in August 2022.
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Roofing systems manufacturer GAF Energy broke ground on a new solar roof facility in Georgetown, Texas on August 26th, joining Congressman John Carter and Georgetown Mayor Josh Schroeder for the ceremony. GAF Energy, a Standard Industries company and provider of solar roofing for the North American market is building the new plant in response to heightened demand for its Timberline Solar roof, which features the world first nailable shingle. The Timberline Solar roof system is also the only roof system in the world to integrate solar technology directly into traditional roofing processes.
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PPG announced plans to expand adhesives and sealants production at its Temple, Texas facility. The expansion, in partnership with the Temple Economic Development Corporation, will represent an investment of $9 million and will create 12 jobs.
Full Article![Key Facts & Statistics on West Virginia Manufacturing [INFOGRAPHIC]](/files/blog/100378_westvirginiaCOVER.png)
Looking to do business with West Virginia manufacturing companies? West Virginia is a unique manufacturing state, home to some major names in the chemicals and industrial machinery sectors. This infographic provides key facts and statistics on West Virginia's manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of West Virginia manufacturers.
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Email has become a go-to channel for B2B marketers, supporting goals like nurturing leads, staying in touch with existing clients, and helping prospects move along the different stages of their buying journey. Taking a strategic approach to delivering the right information to support buying activities will help you get more out of this channel. Here's why you need email segmentation for a successful email marketing campaign.
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It's no secret that customer retention tends to cost a lot less than new customer acquisition. However, not every organization has a strong customer retention strategy in place. From boosting revenues to unlocking loyalty, a business-to-business (B2B) customer retention program can support company-wide goals and become a cornerstone for customer success.
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The Bureau of Labor Statistics reported August 5th that U.S. manufacturing companies added new jobs in July, while unfilled positions in the sector declined. Today, we're exploring the most recent manufacturing numbers from the Labor Department, providing the gains and losses by specific subsector, as well as the latest in manufacturing job openings.
Full Article“We love it! We have created MFG files based on SIC codes and moved it into Salesforce.com to help us establish leads/opportunities. It's quite a comprehensive list, so thanks to you and your team for creating a great product.”
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