Today's marketing tools are evolving at a rapid pace to keep up with the growing demand for automation. With that in mind, your digital marketing tactics should similarly be kept up to date. Here's how you can improve B2B email click-through rates in your campaigns.

Spanning multiple states, representing billions in investments and thousands of jobs, the month of May was full of new facility and expansion announcements, representing a diverse set of industries, from lithium refining and satellites to herbal supplements and steel.

In sales, a good starting point is often to understand what your industrial prospects' needs are. By asking the right questions, you can establish a dialogue and recommend the best solution for a shorter sales cycle and a better B2B buying experience.

With all the doom and gloom about economic contraction and looming recession, you might wonder is manufacturing ultimately a growing industry? Not long ago, the answer might have been far from encouraging. Fortunately, the U.S. manufacturing sector's outlook is becoming much brighter.

The latest employment summary from the U.S. Department of Labor reports employment in the U.S. manufacturing sector inched up in April, following a two-month decline in February and March. In this post, we'll explore the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.

Generative AI is suddenly infiltrating nearly every corner of our digital world. It can write your sales scripts, your marketing copy, your thank you notes, your eighth grader's research paper; it will make our lives easier, our business tasks infinitely more productive. But before you feel like your laptop is staring you in the face thinking, move over obsolete human, you are soooo 2022, here's an interesting reality check that says a lot about the importance of real human intervention in our day-to-day tasks---especially sales and marketing.

U.S. manufacturers sprang into action this spring, announcing a wide range of new and expanded facilities. Spanning multiple states and representing billions in investment and thousands of jobs, April's announcements revealed continued investment in the electronics, biotech, food, and auto industries.

You might wonder how important account-based marketing (ABM) is for the industrial sector. ABM employs the experience of your company's sales and marketing professionals to create a specifically tailored experience for your targeted accounts. ABM is all about identifying your most promising contacts and aiming your message specifically at them.

If you flip through the Bible to Matthew 13, you'll find the parable of a farmer who sowed seed. Unfortunately for him, his agricultural methods were indiscriminate. His seed fell on good soil but also in harsher locales where it couldn't take hold and grow. A generalized marketing strategy is similar. Your pitch may reach some good prospects but also find many who consign it to a spam or circular file.

Your company provides an array of quality goods to manufacturers, yet your sales are slipping. Your company prides itself on the services you offer to manufacturers, yet sales remain stagnant. Why? Competitors.



You know that you have competitors. Successfully running your company is at the forefront of your mind, but somewhere in the back, you know that competitors exist. You may even think that you have a pretty good idea of which companies comprise your main competitors.



It's time to bring those thoughts to the forefront and perform a competitor analysis.

Value propositions bombard buyers daily. Whether that proposition takes the form of Walmart's 'Roll Back Pricing' or another store's BOGO (buy one, get one) offers, your potential manufacturing client are saturated with value propositions in their daily lives. For your business value proposition to stand out, you must invest the time in creating a product that will knock your socks off upon impact.

Thomas Edison knew that he would capture hearts and minds here in the U.S. and abroad when he unveiled his first incandescent light bulb to the world in 1879. Little did he know that he would revolutionize the way mankind lived, worked, and played for centuries to come.



From your house to the White House, in farms, factories, and football fields, manufacturers of lighting and lighting fixtures brighten our world.

Spanning multiple states and representing billions in investment, U.S. manufacturers announced numerous new projects in the month of March, bringing continued innovation to the U.S. electric vehicle industry, as well as the food and beverage, construction materials, tool fabrication, and wood products sectors.

The largest battery manufacturers offer you a wealth of sales and marketing opportunities. As a bright spot in manufacturing, they promise continued growth. Discover the latest statistics on this powerful industry and get to know the sector's largest companies.

Changing business direction isn't a strategy a company does every day. With careful planning, knowing your market and your customers, just maybe, there's a chance. First Choice Material Handling took the risk in 2019. Here is their story.

How often do you hit the trashcan icon before reading an email? Do you decline a call if you don't recognize the caller ID? How can you find a way around similar reactions in your prospects? One approach that's regaining popularity in 2023 is direct mail.

After a banner start to the new year, U.S. manufacturers continued to establish new facilities at a rapid pace in February. This month brought continued investment in the U.S. semiconductor and EV tech industries, as well as new investments in the food and beverage, automotive and pharmaceutical sectors.

U.S. manufacturing companies added jobs at an accelerated rate in January, according to the latest jobs report from the Labor Department issued February 3rd. This article explores the most recent manufacturing numbers from the Labor Department, providing gains and losses by specific subsector.

LinkedIn Groups are virtual meeting rooms (or forums) where people with similar interests can host and hold discussions around subjects they want to share or learn more about. Engaging in groups allows you to display your expertise around a subject and start to grow relationships with like-minded people.

Value based selling forces companies that market their products to other companies (B2B sales) to reevaluate their business model. Instead of focusing on the number of new clients per year, the goal is to realign and emphasize providing lifelong value to the customer.

The oil and gas field machinery manufacturing market, like many manufacturing markets today, is in a consistent state of fluctuation.



For salespeople and marketers, keeping track of the market at large can be tricky, but understanding some of the largest companies and their values can aid you in taking the right sales approach.

Construction machinery manufacturers create the machinery that keeps US roads smooth, give architects the equipment they need to build the beautiful landscapes of our cities, allow us to construct monuments to commemorate historic events and more. Discover the latest insights on this growing and vital industry and learn more about the top 10 construction equipment manufacturers in the U.S.A.

U.S. manufacturers hit the ground running at the start of 2023, breaking ground on new plants, announcing some major investments and expanding existing facilities. This month saw a major EV investment, a historic foray into quantum manufacturing, and continued innovation in a wide range of industries, from chemicals and lumber to stampings and solar.



Let's explore some of the most exciting new manufacturing operations announced in January 2023.

Mining is a vital and growing industry. On average, 3.4 tons of coal and 40,000 pounds of minerals are used per person annually in the U.S. Much of that product powers American households and industries. Almost every manufactured item holds some form of US-mined mineral, from your car's battery to the electricity you use to power your life.



Mining machinery manufacturers supply the equipment for this thriving US industry.

After all the challenges 2022 posed to industrial sales and marketing, you may be eagerly wishing for a stronger year ahead. So let's look at what sales trends 2023 will bring and see what you can do to make that wish a reality.

December's new manufacturing announcements were all about innovation. With more news on the semiconductor and EV front, as well as some major pharmaceutical facilities, and some big reshoring news, December's new plant announcements were reflective of a dynamic and fast-growing U.S. industrial sector.

As U.S. manufacturers scrambled to adjust to abundant challenges in 2022, from high prices to supply chain constraints and labor shortages, our most popular stories on IndustrySelect this year reflected the efforts of sales, marketing professionals to stay ahead of new developments and shifting needs, improve communications with their valuable manufacturing clients, and discover new opportunities.

Perhaps you've always enjoyed attending (in-person) networking events: You get to hang out somewhere pleasant, meet new people and maybe bump into some people you already know.



Many in the manufacturing industry have done MOST of their networking at trade shows and only see themselves networking in this capacity, but the reality is that most trade shows have been cancelled or moved online for the best part of two years and we must be prepared, in case it happens again!

Traditionally, businesses use data from three parties, first, second and third. But a fourth collection method, called zero-party data, is rapidly gaining traction as a preferred channel for marketers. So what's the difference between all of these different data types and which is the most effective and accurate? In this article, we will discuss all four forms of data-party types so that you can make the best choice for your company.

Henkel, a global provider of adhesives, sealants, and functional coatings announced that it has completed an expansion of its facility in Salisbury, North Carolina. Henkel reports the new expansion adds a new 10,000 square-foot, state-of-the art production facility, allowing the company to expand production of its UV curable acrylic pressure-sensitive adhesives (PSA). Henkel also reports the expansion will allow more sustainable and innovative PSAs to be brought to the tape, label, medical and graphics films markets.