Sales enablement is when marketing resources are used to directly support sales. As the name suggests, it's the process of using marketing strategy and content to further the goal of closing a sale. Let's see how this process works on the inside.

Finding clients with freight to haul can be a challenging and complicated process. Freight brokers, trucking companies and logistics service providers are all subject to the same issues.



Let's take a closer look at some of these challenges and solutions that can help your business overcome freight related challenges.

Social selling is the act of engaging directly with potential customers through any number of social media platforms, including (but not limited to) Facebook, LinkedIn, Instagram and Twitter. There are many advantages to social selling, and anyone who does not use this method is losing business.



However, there are several things that you want to avoid. Discover some common dos and don'ts to ensure you use this method to its fullest extent.

The COVID-19 Pandemic has radically changed the way America works, with 44% of U.S. employees working from home (compared to 17% before the Pandemic). So how do professionals view the prospect of returning to the office? This article will explore some key statistics gathered from around the web that illuminate the work-from-home experience and how professionals are feeling about a potential return to the office.

New data released by the Bureau of Labor Statistics finds that the U.S. manufacturers added twice the number of jobs last month than reported in February, as new orders and production soared. But which industries within the manufacturing world gained jobs? Let's take a look at the numbers.

The last thing you want to do on a sales call is sound like everybody else. But you also don't want to put your foot in your mouth and lose business as a result.



There is a way to find the perfect balance of unique but competent. Below are a few examples of what to avoid saying on a sales call and what you can say as an alternative.

The U.S. has historically housed a robust industrial machine manufacturing industry, and that hasn't changed heading in 2021. While the Asia-Pacific region holds around 48% of the current industrial machine manufacturing market, the U.S. boasts another 20%, marking it as a standout - even when butted up against superpowers such as China. Currently the sector is valued at $223.6 billion in 2021 and its market growth size in 2021 is pegged at 10.4% over 2020. This article will take a look at the largest industrial machinery manufacturers in the U.S.

In a hopeful sign for the U.S. manufacturing sector in March, we saw a number of new manufacturing plants and expansions announced in March, reflecting high demand for pharmaceuticals, packaging, food and beverage and electronic products.



Spanning ten states and representing billions in investment and thousands of new jobs, these are the new manufacturing operations announced this busy month.

Thanks to AI, machine learning and chatbots, successful companies are learning how to leverage live chat as a sales tool. Unsuccessful companies install out-of-the-box solutions that are the computerized versions of calling a company and, after an endless series of menu choices, listening to elevator music for an hour.



On the contrary, the main advantage of live chat is that it provides an instant response to your customers' questions. Your customers may not always be able to contact you during regular business hours. Live chat provides them the opportunity to get their basic questions answered and a time frame as to when you can address more complex issues.

Last week, the Labor Department released its employment summary, which found U.S. manufacturers added just 20,000 jobs in February. Yet, in its most recent analysis of factory job openings, the BLS reported the U.S. manufacturing sector has reached a near-record number of unfilled positions.

"Cold calling" is an inaccurate name for what is actually very productive and, in many cases, friendly business conversations. Misunderstanding the purpose of cold calling and using outdated strategies can hurt your ability to form relationships with potential clients. Take a look at some ways you can improve your cold call performance to avoid that.

New data released today by the Bureau of Labor Statistics finds that the U.S. manufacturing sector bounced back slightly in February, recovering all of the jobs the sector lost in January -- and then some. But which industries within the manufacturing world gained jobs? Let's take a look at the numbers.

As with many things in today's world, automotive stamping companies are facing a shifting environment. Between tariffs, growth opportunities and increasing jobs, this industry is trending towards more positive change than can be said for other sectors. Let's take a closer look at the climate.

How many emails do you receive each day? Of those, how many do you actually read? Be even more brutally honest with yourself. Would you actually read or act on the emails your company sends?



Industry statistics suggest the average open rate is only 15.1%. Of those 'opens,' the click-through rate is a mere 2.05%.

The U.S. manufacturing sector continues to show signs of strength in 2021. New orders and output continue to trend up, while more industrial buyers are looking for supplies closer to home.



And in an especially encouraging sign for the U.S. manufacturing sector, we saw a number of new manufacturing plants opening in February 2021. Many of the new enterprises were in response to the pandemic, either producing critical supplies, or responding to new consumer demand.



Others were seen in the transportation equipment, food industry and cannabis. Today, we are going to explore the new manufacturing plants announced this busy month.

The industrial marketplace IndustryNet continues to see heightened domestic sourcing activity, including greater demand for plastic injection molding services, which recorded more than 1,500 searches from industrial buyers interested in plastic injection molding in 2020.

"Give me a fish and I eat for a day. Teach me to fish and I eat for a lifetime." -Proverb



Substitute "sale" for "fish" and that Proverb applies to your company. There are as many ways to fish as there are fishermen. Some techniques work better than others, depending on your desired outcome. For highly-qualified B2B leads, nearly half of marketing departments surveyed rely on account-based marketing to increase their ROI.

Ask any salesperson, and they will say that sales is the most important position in the company because it drives revenue. Ask any marketer, and they will say that marketing is the most important position in the company because their words drive the leads.



Smarketing relies on putting egos aside and realizing that the two teams are intertwined. A combined approach of sales and marketing, with each recognizing and appreciating the strengths of the other, produces higher-quality marketing materials and higher-dollar sales closures.

New data released today by the Bureau of Labor Statistics finds that the U.S. manufacturing sector shed jobs for the first time since the height of the pandemic-related job losses suffered in the spring of 2020. But which specific industries lost and gained jobs? We'll take a look at that in a moment, but first let's let the general takeaways from the employment summary.

B2B sales professionals face a raft of obstacles and challenges, from the prospecting stage to pitching a proposal to closing a deal. But it's important to separate fact from fiction when it comes to common presumptions in B2B sales. Keep moving forward with these 21 eye-opening sales & prospecting statistics!

U.S. manufacturers started out 2021 on an especially strong note. New orders, production and employment remain in expansion territory, while domestic sourcing continues to trend up on the industrial marketplace IndustryNet.



And, in a particularly good sign for the U.S. manufacturing sector, we saw a flurry of new plant announcements in January 2021. Several new facilities opened up in response to the pandemic, while some major new operations were announced in the transportation equipment, biotech and cannabis industries. Today, we are going to explore the new manufacturing plants announced this busy month.

Hoists and cranes are used extensively in a large number of industries. At docks, massive harbor crane units transfer shipping containers from intermodal trains to ships. Electric utility and telecom companies use service trucks to elevate workers and equipment up to lines for maintenance. Both construction and manufacturing companies use hoists and cranes for moving large objects around plants and job sites.



With the versatility and importance of hoists and cranes, this industry is crucial for global economic success. Here are the top hoist and crane manufacturers in the U.S. that help enable that success.

Data decay is a leading cause of data inconsistencies, which can result in wasted time, resources and ultimately can have a negative impact on your bottom line. Plus, working with outdated and inconsistent data is just plain frustrating. But how prevalent is this problem?

You know that data decay impacts your sales & marketing efforts, but do you really know the extent of the damage? See how the costs of data decay might be far greater than you think and learn more about why good data matters in this infographic.

New data released today by the Bureau of Labor Statistics finds that manufacturing employment in the U.S. rose even as the larger economy lost jobs in December.

Losses were sharpest in leisure and hospitality, which saw a decline of 498,000 jobs as the coronavirus pandemic continues to wreak havoc on the service economy.

Good data is worth its weight in gold, helping you explore new markets, build better relationships, make better decisions and propel your business. In short, good data helps brings in the dough and choosing a data provider is among the most crucial decisions you'll make for your organization. To aid your data decision, explore the top attributes of a good B2B data provider, and see what IndustrySelect has to offer in this infographic.

Between distractions and sudden changes in the business environment, it can be difficult to stay on task and be productive.



To get the most out of your business, you need to use productivity tools. There are a vast array of products and services that can help you optimize your time in the office. Below is a description of some of the more critical productivity categories and a list of some solutions that we think you'll find very useful in 2021.

2020 was undoubtedly one for the history books. The manufacturing world was heavily impacted by the COVID-19 pandemic, from supply chain disruptions to labor shortages and widespread shutdowns. In many ways, IndustrySelect's most popular stories for 2020 reflected the efforts of sales, marketing and business development professionals to understand the struggles of their valuable manufacturing clients, improve communications and discover new opportunities amid this remarkable year.

2020 was an unprecedented year for manufacturers. As coronavirus swept the globe, industrial companies faced the worst downturn since the Great Depression, and several months later experienced the sharpest rebound since the 1980s. Through it all, U.S. manufacturers continued to open up new manufacturing companies and expand existing ones as the sector progressed in its slow climb back from pandemic lows. Today, we've compiled the most exciting new manufacturing companies announced in 2020.

New data released this week by the Bureau of Labor Statistics finds that job openings in non-durable goods manufacturing hit an all-time high in October. This follows a disappointing jobs report released by the Labor Department earlier in the month which found the U.S. manufacturing sector added just 27,000 jobs in November, down slightly from October's gain of 38,000.



Manufacturers hired at a much brisker pace in the late spring and early summer as industrial firms resumed production, but the sector is still 599,000 jobs shy of pre-pandemic levels.