Insights & Intelligence

IndustrySelect Blog

Sales and marketing trends, industrial statistics, and B2B intelligence from the MNI team.

Marketing/Sales Resources

A Sales Rep's Guide to Getting Past the Gatekeeper

You know you have a great product that manufacturers in the U.S. will want. After hearing your presentation, a decision-maker will know it too. But before you can make your pitch, you need to enter the inner sanctum, which means getting past the gatekeeper in B2B sales. Navigating around that obstacle presents a daunting challenge. The following tips will put you on track to leap the hurdles and reach your goal.

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Regional Data

Key Facts and Statistics About Louisiana Manufacturing [INFOGRAPHIC]

Curious about Louisiana's manufacturing sector? This infographic provides key facts and statistics on the state's diverse manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Louisiana manufacturers.

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Marketing/Sales Resources

The Best (& Worst) Days and Times to Email Manufacturers

As the pandemic shaped business communications, email has emerged as the #1 marketing channel for ROI. Consider that email marketing generates $42 for every $1 spent and that 78% of marketers in 2020 said email is essential to company growth, compared to 71% in 2019. As more and more marketers get on board with email, you are competing with many other companies for your recipient's attention. That means timing is of the essence: not only when to send that email--but perhaps even more relevant, when not to send that email. You don't want to pour everything you've got into a perfect email only to have your message ignored.

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Regional Data

Key Facts and Statistics About Texas Manufacturing [INFOGRAPHIC]

Looking to do business with Texas manufacturing companies? Texas is a major manufacturing state, home to more than 20,000 manufacturers and millions of industrial workers. This infographic provides key facts and statistics on Texas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Texas manufacturers.

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Marketing by Industry

Top 10 U.S. Manufacturers of Agricultural Chemicals

The agricultural chemicals industry has a strong outlook, between the sustained demand for whole-grain products, pest and rodents threatening crops, and the need to increase crop yield. Additionally, the current war in Ukraine is shaping the global agricultural market, as both Russia and Ukraine are major exporters of fertilizer products and grain, leading to global shortages of many types of materials. U.S. agricultural suppliers are thus facing heightened demand for their products, making this a key market to keep your eye on.

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Regional Data

Key Facts on Kansas Manufacturing [INFOGRAPHIC]

Curious about Kansas manufacturing? This infographic provides key facts and statistics on Kansas' manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Indiana manufacturers.

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Marketing/Sales Resources

Best Closing Strategies in B2B Sales

Strong closing skills can make the difference between a successful sale and a lead that doesn't convert. Successful B2B salespeople understand it takes a strategic approach to provide that final push a lead sometimes needs to make a purchase decision. With multiple obstacles, including information overload, budget limitation, or a complex buying journey, strategies for closing sales in B2B can help a prospect make the right decision without being too pushy.

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Industrial News

New U.S. Manufacturing Companies Announced in March 2022

March was a busy month for U.S. manufacturers, with new enterprises springing up across the nation. Encompassing a wide range of industries, from footwear and electric vehicles to biotech and food processing, these new operations represent millions in investments and thousands of new jobs. Let's take a look at some the most exciting manufacturing announcements rolling out in March 2022.

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Regional Data

Key Facts on Indiana Manufacturing [INFOGRAPHIC]

This infographic provides key facts and statistics on Indiana's manufacturing sector. Explore top cities, number of companies and jobs, distribution data, firmographic info and more, based on MNI's survey of Indiana manufacturers.

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Marketing by Industry

Top 10 U.S. Fabricators of Structural Metal Products

Despite falling to the lowest level since 2015, manufacturing sales, except for transportation, grew again in 2021. The primary metal industry did quite well without worries over microchips and plastic resin supply chain issues.

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Regional Data

Key Facts on Florida Manufacturing [INFOGRAPHIC]

Looking to do business with Florida manufacturers? This infographic provides key facts and statistics on the state of Florida's manufacturing sector. Explore top cities, number of companies and jobs, export states, firmographic info and more, based on exclusive data collected by MNI.

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Marketing by Industry

Top 9 U.S. Conveyor Manufacturers

The conveyor equipment industry is experiencing exponential growth, making it a hot market for those looking for leads in the manufacturing world. As U.S. manufacturers respond to unprecedented demand amid supply chain hurdles and worker shortages, conveyor manufacturers are helping the cause, supplying conveyor systems to manufacturers trying to get their products to market. The industrial marketplace IndustryNet has seen searches for conveyor systems surge in recent months, . Globally, the industry's market size is expected to reach $10.6 billion by 2025, up substantially from $8.8 billion in 2020.

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Marketing/Sales Resources

Building Your B2B Business Through Omnichannel Selling

How many times have you been on an automatic answering system and had to repeatedly enter the same information? Worse, if you reach a live representative, you're forced to give it all again. In this frustrating and infuriating situation, you may even be tempted to give up. Buyers using an unintegrated multichannel process experience a similar waste of time and effort. Omnichannel selling addresses this severe obstacle to closed deals by giving you multiple ways to contact manufacturers in the U.S.

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Regional Data

Key Facts on Alabama Manufacturing [INFOGRAPHIC]

Curious about Alabama manufacturing? This infographic provides key facts and statistics on the state of Alabama's manufacturing sector. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Regional Data

Key Facts on Mississippi Manufacturing [INFOGRAPHIC]

Curious about Mississippi manufacturing? This infographic provides key facts and statistics on the state of Mississippi's manufacturing sector. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Regional Data

Key Facts on California Manufacturing [INFOGRAPHIC]

Looking to do business with California manufacturers? This infographic provides key facts and statistics on the state of California. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Industrial News

New U.S. Manufacturing Plants Announced in February 2022

The electric vehicle market continues to heat up in the U.S, with February's new plant announcements dominated by EV makers and related suppliers--particularly in the nation's southern states. Other new projects run the gambit of industries, from AI-powered solar solutions to metal fabrication to low-carbon building solutions. Let's explore some of the most exciting new manufacturing companies announced in February 2022.

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Regional Data

Key Facts on Michigan's Manufacturing Sector [INFOGRAPHIC]

Want to do business with Michigan manufacturers? This infographic provides key facts and statistics on the state of Michigan. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Marketing/Sales Resources

Top B2B Sales Books to Help You Crush 2022

The B2B marketplace is almost unrecognizable. Spurred by the pandemic, sales are rapidly evolving, making it imperative for you to keep up with the changing landscape. Even before the pandemic, B2B buying was becoming increasingly digital. Gartner reports that customers spend only 17% of their time face-to-face with sales teams. Worse, that 17% covers all suppliers. Sellers share that small slice with their competitors. Strong sales depend on gaining back access to decision-makers. That means using new techniques and strategies. Fortunately, you can find help from sales and marketing experts. The B2B sales books highlighted here will guide you toward success in the new sales world.

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Marketing by Industry

Top 10 U.S. Manufacturers of Inorganic Chemicals

The Covid-19 pandemic caused a slowdown in the supply chain for some industries, but the inorganic chemicals industry has seen an uptick. Over the last year, jobs in the inorganic sector increased by 1.45%, from 88,272 to 89,555. Much of this growth stems from a higher reliance on imported materials. In fact, the United States now imports 25% of its inorganic materials.

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Regional Data

Key Facts on Washington Manufacturing [INFOGRAPHIC]

Want to do business with Washington manufacturers? This infographic provides key facts and statistics on the state of Washington. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Regional Data

Key Facts on Iowa Manufacturing [INFOGRAPHIC]

Interested in Iowa manufacturing? This infographic provides the latest trends on Iowa's manufacturing sector. Discover top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Marketing/Sales Resources

Getting Started With B2B Customer Journey Mapping

Customer experience is everything. It's a significant differentiator for B2B sellers, and it's one of the keys to unlocking loyalty. However, understanding how the experiences you offer shape the way buyers make decisions can be challenging. As a B2B marketer, you need to use a customer journey map to visualize this aspect of the buying process.

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Regional Data

Key Facts on North Carolina Manufacturers [INFOGRAPHIC]

Want to do business with North Carolina manufacturers? This infographic provides key facts and statistics on the state of North Carolina useful for industrial sales and marketing professionals. Explore top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Marketing by Industry

Top U.S. Manufacturers of Service Machinery

The service machinery sector is incredibly varied. From beverage dispensers to professional cleaning systems, these products meet a wide range of needs. Get to know some of the top service machinery companies in the U.S.

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Industrial News

New U.S. Manufacturing Plants Announced in January 2022

U.S. manufacturers are starting out 2022 with a bang, unveiling multiple new operations across seven states. This month, we saw several companies in the building materials industry break ground, while a new announcement by Intel is poised to help secure the semiconductor supply chain for years to come. Let's explore the new U.S. manufacturing companies announced this month.

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Regional Data

Key Facts on New Jersey Manufacturers [INFOGRAPHIC]

Want to do business with New Jersey manufacturers? Explore the latest facts and statistics on manufacturers in New Jersey including top cities, number of companies and jobs, executive counts, and more, based on exclusive data collected by MNI.

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Regional Data

Key Facts on Illinois Manufacturers [INFOGRAPHIC]

Explore the latest facts and statistics on manufacturers in Illinois, including plant and employment numbers, top cities, and executive counts, based on exclusive data collected by MNI. Discover how many Illinois manufacturers import raw materials, what percentage distribute products internationally, how many are publicly-owned and more in this infographic.

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Marketing/Sales Resources

B2B Sales and Marketing Trends to Watch in 2022

It's the beginning of a new year and time to anticipate the B2B sales and marketing trends that will shape 2022. While some of these trends have defined the B2B landscape for years, there are some significant shifts to plan for. Explore 2022's biggest trends, including the latest in account-based marketing, third-party cookies, the B2B buyer's journey and more.

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