IndustrySelect Blog

Marketing by Industry · Monday, August 12, 2019

U.S. Truck and Trailer Industry Outlook & Key Statistics

By IndustrySelect

The truck and trailer industry in the United States has been steadily growing in recent years, with the revenues of the 14,483 truck dealers forecast to be $100 billion in 2018, topping off a five-year growth rate of 4.4%. That growth was encouraged largely by macroeconomic trends that made downstream markets for trucks and trailers in the U.S. increasingly viable. What's the outlook for the truck and trailer manufacturing industry in 2019? Let's take a look, along with examining the largest and fastest-growing companies in the industry.

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Marketing/Sales Resources · Thursday, August 8, 2019

Creating B2B Email Campaigns That Convert (Part Three: The Execution)

By IndustrySelect

For this three-part series on B2B email campaigns, we've gone through the steps of building a surefire email list and crafting a message that converts. So now that you've got your campaign ready to go, how, exactly do you best execute it? In the third and final part of this series, we are going to show you how to do just that.

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Marketing/Sales Resources · Tuesday, August 6, 2019

Creating B2B Email Campaigns That Convert (Part Two: Crafting Your Message)

By IndustrySelect

A well-crafted email should create more leads, increase conversion rates, increase the number of subscribers, and ultimately lead to more sales. In Part Two of this three-part series, we are going to show you how to craft a message that will do just this.

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Marketing/Sales Resources · Monday, August 5, 2019

Creating B2B Email Campaigns That Convert (Part One: Building Your List)

By IndustrySelect

Email marketing has been around a long time, and social media has grabbed the eyes of the world. Many companies use the latter quite successfully to market their products and services to consumers. But what about business-to-business marketing? When it comes to marketing to manufacturers, the older choice is also the more effective one. This three-part series is designed to help you reach out to your business customers through a successful email marketing campaign.

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Marketing/Sales Resources · Monday, July 29, 2019

7 Tips for Lead Gen Success

By Kati McDermith- Training Coordinator for MNI

Lead generation can be terrifying for newcomers and the experienced alike. We step out of our comfort zones and talk to people on a phone (gasp)! We don't hide behind chats, or texts, or spam emails. We pick up the phone and actively pursue business. Some of us do this to sell a product or service, and some of us do this to secure an appointment for salespeople to secure business. Whether you're in telemarketing or lead generation, I want to give you a few tips to help you succeed in building a highly successful sales funnel.

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Marketing/Sales Resources · Thursday, July 18, 2019

How To Generate Top Quality Manufacturing B2B Leads

By IndustrySelect

It's no secret that businesses today face more competition than ever, regardless of their niche. Competition is particularly fierce in the manufacturing market. Innovations in Industry 4.0, such as the internet of things inspire manufacturers to overhaul their business strategies and increase the fidelity of their products and services. If your brand is to grow and outmaneuver the competition in the coming years, you'll have to generate B2B leads flawlessly. The good news is that there are solutions that other businesses and experts have come up with, beginning with getting leads to new customers.

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Marketing/Sales Resources · Tuesday, July 16, 2019

Six Ways to Impress Potential Clients in the Manufacturing World

By IndustrySelect

If you're doing business with manufacturers, it helps to be in-the-know about the emerging innovations, needs and challenges faced by business owners and manufacturing decision-makers. Speaking the language of manufacturing and understanding some basic principles will go a long way when you have an executive on the phone or reading your email. Having a working knowledge of certain concepts is also a powerful avenue to explore new markets and get a handle on demand for your products or services. In this article, we will look at some of the top trends in manufacturing that you should be aware of.

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Marketing by Industry · Monday, July 15, 2019

Key Factors Impacting Purchasers in the Food Products Machinery Industry

By IndustrySelect

The food products machinery industry counts $7.42 billion in current sales, according to data gathered by IndustrySelect, making it a key part of the overall world market. Taking a closer look at the trends in the industry will help you better understand the factors affecting the industry and its needs.

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Marketing/Sales Resources · Monday, July 8, 2019

The Unique Role B2B Marketing Plays in the Industrial Buying Process

By IndustrySelect

The industrial buying process is different from the generic consumer buying journey because it takes far more time and effort to get results. This presents a challenge to the industrial B2B marketer. Marketing plays a significant role throughout the entire process. Knowing the right steps to take can minimize the amount of time the process will take.

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Marketing/Sales Resources · Tuesday, July 2, 2019

How Marketers Can Navigate the Technology Gap in the Manufacturing Industry

By IndustrySelect

Some manufacturing companies are wary to make investments in technology because they don't have many employees, or they believe that it is too costly. Some don't have websites of their own or even social media accounts. To reach these manufacturers, marketers need to mind the gap and find a way to utilize other means to connect to them.

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Marketing by Industry · Monday, July 1, 2019

Selling To Farm Machinery Executives? 3 Things to Know

By IndustrySelect

The entire nation relies on the farm machinery industry for food. If that is not an indicator of how important it is, consider the fact that it accounts for over $109 billion in sales annually. Farm machinery includes the types of equipment used in agriculture such as tractors, combines, cultivators, irrigation systems, livestock care and bailing machines. Over 76,000 people are employed by this industry, with some of the largest companies including John Deere, Hunter Industries and Landoll Corporation. In this article, we will discuss three important things to know about this industry.

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Marketing/Sales Resources · Tuesday, June 25, 2019

Overcoming the Challenges of Industrial Email Marketing

By IndustrySelect

Are you reaching your market where they're looking? A recent survey shows that 95 percent of engineers consider email to be a valuable resource for content. Suffice to say, if you are not using email, a substantial amount of your target market is not going to know about what you can do for them.

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Marketing by Industry · Wednesday, June 19, 2019

5 Top Concerns of Construction Equipment Manufacturers

By IndustrySelect

The advent of Industry 4.0 has brought relentless advancements to many industries, and manufacturing is no exception. Today, manufacturers have to account for more variables than ever before - and as such, have more to worry about. This is particularly true in the case of construction or heavy equipment manufacturers, who must adapt and react to a constantly changing market fluidly and creatively. Here are the 5 things most construction equipment manufacturers have on their minds right now.

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Marketing/Sales Resources · Wednesday, June 5, 2019

How Marketers can Use Data to Find Manufacturers

By IndustrySelect

In a digitized world, data is both the lifeblood and currency of business. Without quality data and a way to utilize it, every day becomes an uphill battle. Making critical, informed decisions becomes exponentially easier when data is used to hone in on a course of action. Reaching the right manufacturers means not just having the right information, but knowing what to do with it.

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Marketing by Industry · Wednesday, June 5, 2019

Three Top Challenges Faced by Auto Industry Executives

By IndustrySelect

The automotive parts industry is a significant part of the national and global economy, historically contributing roughly 3.5% to the U.S. gross domestic product. What many people don't appreciate is that every car that rolls off the assembly line is a finely tuned collection of parts from suppliers and manufacturers. Here, we will look at three major challenges the executives of those companies deal with every day.

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Marketing/Sales Resources · Monday, June 3, 2019

How to Effectively Market to Manufacturers

By IndustrySelect

The manufacturing world can be complicated to navigate as a marketer. With so many options for manufacturers, it takes a sharp marketing plan to stand out from the competition and create a unique image.

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