IndustrySelect Blog

Marketing by Industry · Tuesday, January 7, 2020

4 Key Trends in the U.S. Industrial Machinery Industry

By IndustrySelect

Since the advent of its industrial revolution in the 1820s, the U.S. has been a mainstay in the industrial machinery manufacturing market. From Douglas T. Ross's invention of Computer-Aided Design (CAD) in 1953 to the introduction of ABB and KUKA-made industrial robots in 1973 and beyond, the U.S. has been a pillar of innovation. In this article, we'll examine the trends that will define the industrial machinery manufacturing industry in 2020.

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Marketing/Sales Resources · Monday, January 6, 2020

Get More Customers in 2020 With These Five B2B Sales Strategies

By IndustrySelect

As 2019 ends and 2020 begins, it's a busy time for salespeople and marketers targeting manufacturers. The October-December rush inspired by Manufacturing Day is winding down, and professionals are designing and improving new sales techniques for the next major sales cycle. If you want to outpace the competition, you'll need to be on the cutting edge of the market. Here are five B2B sales strategies that can help you get more customers in 2020.

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Marketing/Sales Resources · Wednesday, December 11, 2019

Top Manufacturing Twitter Accounts to Follow

By IndustrySelect

Twitter is a rich resource for those looking to connect and build relationships with U.S. manufacturing companies. Today, we're covering some top manufacturing Twitter accounts worth following for sales, marketing and business development professionals targeting prospects in manufacturing.

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Industrial News · Monday, December 9, 2019

Top Packaging Machinery Companies in the U.S.

By IndustrySelect

The U.S. packaging industry is expanding rapidly, experiencing a 5% compound annual growth rate (CAGR) from 2014-2019. The industry is expected to see strong growth in the coming years, with a predicted CAGR of 4.1% for 2019-2024. During 2019, the U.S. packaging industry has generated $10 billion in revenue. The global packaging market mirrors the U.S. packaging market's strong performance and is expected to reach a value of $1 trillion by 2020.

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Regional Data · Tuesday, December 3, 2019

7 Key Insights on Oklahoma Manufacturing

By IndustrySelect

Knowing your market is an indispensable part of discovering and nurturing new sales prospects in manufacturing. For those looking to do business with Oklahoma manufacturers, IndustrySelect's database of 400,000 U.S. manufacturers is a top resource for both developing and researching sales leads in the manufacturing sector. Today we're focusing on Oklahoma's vibrant manufacturing sector, sharing some fascinating statistics we've compiled based on data provided to us by the state's industrial companies.

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Marketing by Industry · Thursday, November 14, 2019

Top Machine Tool Manufacturers in the U.S.

By IndustrySelect

Salespeople and marketers in the manufacturing industry need to understand the ins and outs of specific markets fully to be successful. This article covers the nine fastest-growing machine tool manufacturers in the U.S. so that you can stay ahead of the curve.

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Regional Data · Tuesday, November 12, 2019

7 Things to Know About Massachusetts Manufacturers

By IndustrySelect

Researching your market is a vital facet of discovering and nurturing new prospects. For those looking to do business with Massachusetts manufacturers, IndustrySelect's database of 400,000 U.S. manufacturers is your go-to resource help understand the specific challenges and opportunities contained within a given segment and to develop leads. Today we'e bringing you the latest data on Massachusetts manufacturers and sharing some essential insights provided to us by the state's industrial companies.

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Marketing/Sales Resources · Monday, November 11, 2019

Perfecting the Pitch (Part Three): 5 Pro Tips for Closing the Deal

By IndustrySelect

Welcome to Part Three of our "Perfect the Pitch" series, where we cover how to craft the perfect sales pitch from start to finish. In our first two parts, we went over how to tell if a pitch isn't working and how to write a sales pitch that will convert prospects into clients. Today, we'll be laying out our best tips and tricks for how you can close deals. This guide will cover five essential elements of any closing that you can use to secure lucrative contracts with high-profile manufacturers.

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Marketing by Industry · Friday, November 8, 2019

3 Things to Know About the Machine Tool Industry

By IndustrySelect

Manufacturing markets - and the companies that comprise them - are in an interesting position right now. The 2008 Great Recession crippled the growth of many U.S. manufacturers, leaving them stagnant. In 2009, when the effects of the recession were felt globally, its impact on the manufacturing market was even more significant. However, manufacturers resumed historical growth as the recession tapered off. Today, most manufacturers have recovered, and many are more successful than ever before.

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Regional Data · Monday, November 4, 2019

7 Key Facts on Missouri Industry

By IndustrySelect

Researching your market is one of the most important steps you can take as a sales and marketing professional. For those looking to do business with Missouri manufacturers, IndustrySelect's database of 400,000 U.S. manufacturers contains a wealth of data to help users understand their market and zero in on a list of prospects. Today we're bringing you the latest data on Missouri's industrial sector and sharing some essential insights provided to us by the state's companies. Here are seven things salespeople should know about Missouri industry right now:

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Marketing/Sales Resources · Monday, November 4, 2019

Perfecting the Pitch (Part Two): 6 Things Every Sales Pitch Needs

By IndustrySelect

In the first part of our "Perfect the Pitch" series, we covered how salespeople and marketers in the manufacturing industry can identify when a pitch isn't working. We gave you some tips for understanding what manufacturers are looking for in a pitch and the best times to pitch to manufacturers. Today, we're going to be taking this series one step further by covering how you can write a sales pitch that will convert prospects into clients. We'll be covering six vital elements every successful sales pitch targeted towards manufacturers needs to account for.

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Industrial News · Thursday, October 31, 2019

Top 9 Industrial Furnace & Oven Manufacturers in the US

By IndustrySelect

A variety of factors are contributing to the slow growth of the industrial furnace and oven industry. However, the industry seems to have stabilized, and further declines are not currently predicted. Today, we'll be covering the fastest-growing industrial furnace and oven manufacturers in the U.S. so you'll be informed about which companies are outpacing their competition.

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Marketing/Sales Resources · Monday, October 28, 2019

Perfecting the Sales Pitch (Part One): Is Your Sales Pitch Working?

By IndustrySelect

For salespeople, the perfect sales pitch is the holy grail. It may not exist, but it's certainly worth searching for. The right pitch can drastically increase a salesperson's success rate. However, developing a great sales pitch isn't always easy - particularly for salespeople in the manufacturing market. In Part One of our "Perfecting the Pitch" series, we'll be covering how to know if your pitch isn't working - and the first steps you should take when going back to the drawing board.

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Marketing by Industry · Monday, October 28, 2019

3 Things to Know About the U.S. Industrial Oven & Furnace Industry

By IndustrySelect

For salespeople and marketers, staying ahead of the curve is important. This article by IndustrySelect covers the ins and outs of the industrial furnace and oven market so that you can outpace the competition.

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Marketing by Industry · Tuesday, October 22, 2019

The Fastest-Growing Industrial Valve Manufacturers in the U.S.

By IndustrySelect

The global industrial valves market was worth $67.49 billion in 2017. Over the next four years, the market is expected to grow at a compound annual growth rate (CAGR) of 3.96, valuing at $85.19 billion by 2023. Globally, the Asia Pacific market is the most significant player, with the U.S. a runner-up. To help salespeople and marketing teams navigate the U.S. industrial valves market more ably, today, we'll be covering the fastest-growing manufacturers of industrial valves in the U.S.

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Marketing/Sales Resources · Monday, October 21, 2019

Selling to manufacturers? 3 Ways To Inspire Confidence in Your Services

By IndustrySelect

In manufacturing, the clients most in need of an upgrade are often also the clients most resistant to change. Resistant clients (particularly those with small or medium-sized operations) are a recurring barrier for sellers in the manufacturing industry. The amount of capital required to purchase new manufacturing technologies and machines can be daunting for clients, particularly those with an "if it ain't broke, don't fix it" mentality. Today, we'll be covering how you can identify potentially tricky clients and build their confidence in your services.

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Marketing by Industry · Wednesday, October 16, 2019

Challenges and Opportunities in the U.S. Industrial Valves Market

By IndustrySelect

As rapidly advancing technology continues to transform the world, it can be challenging to keep track of markets that affect multiple industries. One such market is the industrial valves market, which has seen a significant number of changes - both internationally as well as in the U.S. - over the past few years. Today, we'll be exploring three things any marketer looking to penetrate the industrial valves market should know.

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Marketing/Sales Resources · Tuesday, October 15, 2019

Top 5 Reasons for Attending a Trade Show

By Kati McDermith- Training Coordinator for MNI

MNI will be at Fabtech this year in Chicago at McCormick Place Nov 11-14 booth A5974 Since I will be manning the MNI booth at FABTECH 2019, I thought I would write a little on the benefits of attending a trade show. It's obvious that trade shows are the place for you to network with others in your field. Trade shows are also the best arena to gain more industry knowledge, discover new vendors, gather leads, and see the newest advances in technology. Here are my top 5 reasons for attending a trade show.

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Marketing by Industry · Tuesday, October 1, 2019

4 Things to Know About the Aircraft Parts Manufacturing Industry

By IndustrySelect

As far back as 2009, automobile and aircraft parts were considered to be two pillars of the U.S. manufacturing industry. Needless to say, that's still true today. However, with factors such as President Donald Trump's materials tariffs and Boeing's recent fall from grace impacting the industry, it can be hard to know where things stand. Here's what you need to know about the U.S. aircraft parts manufacturing industry in 2019.

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Marketing/Sales Resources · Monday, September 23, 2019

Email vs.Telemarketing in B2B: Which You Should Use

By IndustrySelect

For any B2B business leader, finding new clients consistently is a must. This article by IndustrySelect covers the ins and outs of B2B telemarketing and email marketing to help you know which to use.

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Marketing by Industry · Tuesday, September 17, 2019

Three Things to Know About the U.S. Pumping Equipment Industry

By IndustrySelect

The pumping equipment industry in the U.S. is in an interesting position heading into 2020. While outlooks for the pumping equipment industry are generally positive, factors such as U.S. President Donald J. Trump's tariffs and rising gas prices have the potential to affect the industry overall negatively. Here are three things you should know about the pumping equipment industry in the U.S. going forward:

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Marketing/Sales Resources · Monday, September 16, 2019

Measuring Success in B2B Email Marketing

By IndustrySelect

Email campaigns that use current and well-researched data to prospect potential clients have an average ROI of 3,800% - that's $38 in return for every dollar spent on an email campaign. The takeaway here is that if you have a great email campaign tailored to your brand's voice and use good data to get it to the right prospects, you'll see positive results. Email marketing metrics you should be paying attention to (and what to shoot for) There are a variety of metrics you should be monitoring for your email marketing campaigns:

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Marketing by Industry · Tuesday, September 10, 2019

The U.S. Medical Equipment Industry: 4 Key Insights

By IndustrySelect

Medical equipment manufacturers provide much more than just scalpels and stethoscopes. These companies offer a vast array of devices and tools utilized by the health care industry. The following are four things you should know about this sector.

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Marketing by Industry · Monday, September 9, 2019

8 Fastest-Growing Plastics Manufacturers in the U.S.

By IndustrySelect

Looking to do business with U.S. plastics manufacturers? Last week we took a closer look at the industry, providing some useful facts for B2B marketing and sales executives when it comes to doing business with this unique market. Today we're taking a look at some of the top manufacturers in the industry to give you a complete picture of where the industry stands.

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Marketing/Sales Resources · Wednesday, September 4, 2019

How to Research B2B Sales Leads Like a Pro

By IndustrySelect

Sales and marketing is a little bit like a job interview. Ideally in both situations, all involved parties get something valuable. But if you walk into a job interview without knowing anything about the company you are applying for, chances are it will be an uncomfortable experience. The same holds true for sales and marketing professionals. Although it can be quite daunting to initiate a sales relationship with a new company, researching and understanding a prospective client's business before that first sales call is an essential process, especially in the manufacturing industry.

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Marketing by Industry · Tuesday, August 27, 2019

4 Trends in the U.S. Plastics Industry You Should Know

By IndustrySelect

The plastics-manufacturing industry is experiencing strong growth across the United States and globally, but the factors contributing to that growth are varied and nuanced. There are four aspects of the industry in 2019 and beyond, and knowing them will help you understand the market better.

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Marketing/Sales Resources · Monday, August 26, 2019

Best Email Marketing Services for B2B Prospecting

By IndustrySelect

All marketers have experienced the frustration of having a great list of prospects they can't contact because of an email provider's opt-in requirements. In your quest for an Email Service Provider (ESP), you will quickly discover that most ESPs prohibit you from importing a 3rd party list. But there are a few services out there that will.

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Marketing by Industry · Thursday, August 22, 2019

Guide to the 9 Largest & Fastest-Growing U.S. Metal Fabricators

By IndustrySelect

IndustrySelect numbers show that 2.1% of U.S. metal fabricators reported a growth in employment, in line with sales growth, which clocked in at 2.3%. To help salespeople navigate that constantly changing market, here are the nine largest and the fastest-growing metal fabricators in the U.S., by number of on-site employees.

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Marketing by Industry · Tuesday, August 20, 2019

Fastest-Growing Truck and Trailer Manufacturers

By IndustrySelect

Trucks are the backbone of our nation. At some point, nearly all products and materials travel by a truck of some type. And, as the overall economy grows, so does the market for those vehicles. According to the Federal Highway Administration, there were more than 151 million registered trucks as of 2017. Of those, 2.7 million were tractor trailers.

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Marketing/Sales Resources · Monday, August 19, 2019

Why Your Business Needs Customer Segmentation

By IndustrySelect

It's no secret that the business world can be cut-throat, seemingly more now than ever before. As the digital age revolutionized investing and startups, every industry became crowded by competitors, any one of whom would be more than happy to take the spot your business occupies on the totem pole. Here's how breaking down your list of potential customers into certain categories can help your business stay ahead of the competition and accelerate profits, customer experience and efficiency for your organization. It's called segmentation.

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