Buyer Intent Data from IndustrySelect

IndustrySelect helps sales and marketing teams focus their time and effort on the companies and product categories where buyer demand is already forming. Our Buyer Demand data (sometimes referred to as “intent data”) is based on real search activity from industrial buyers actively using IndustryNet to find suppliers. It does not predict the future — but it does show you, in clear and practical terms, where buyer interest is rising, falling, or staying steady. This helps you prioritize the right accounts, the right products, and the right conversations. All at no additional cost to IndustrySelect users.

How do we do it?

IndustrySelect is a service of MNI, the nation's trusted source for industrial information and data. Since 1912, our research team has connected industrial buyers and suppliers through human-verified industrial data. In addition to IndustrySelect, MNI also operates IndustryNet, a leading industrial marketplace used by millions of buyers each year to search for suppliers and request quotes. Every search on IndustryNet creates a real-world demand signal. Aggregated and anonymized, this activity gives us a unique, private view into what industrial buyers are actively researching and sourcing right now — data not available anywhere else.

Buyer Interest in a Prospect's Products & Services

Millions of buyers use IndustryNet to research products and find new suppliers. On each company profile in IndustrySelect, you can see a historical trend showing how often buyers are searching for the specific products and services that company offers. This gives you a fast, visual way to understand whether demand for what they sell is growing, declining, or stable. You can use this signal to prioritize companies whose product lines appear to be in stronger demand and de-prioritize those in cooling categories.

Buyer Interest in Prospect vs. Competitors

Buyers on IndustryNet do not just search by product — they also search for specific companies. This graph shows how often buyers are searching for this company compared to the average of its peer group. While this is not a measure of revenue, size, or market share, it is a useful directional signal of relative buyer attention. It helps you identify companies that appear to be gaining mindshare in their market versus those that are receiving less buyer interest.

Buyer Demand of Over 11,000 Products & Services

IndustryNet tracks buyer activity across more than 11,000 types of industrial products and services. Enter any product or service by keyword, and IndustrySelect will generate a custom trend chart showing buyer search activity over the past 18 months. This gives you a simple, objective way to see whether demand for a product category appears to be rising, falling, or holding steady. Sales and marketing teams use this to focus prospecting, prioritize campaigns, and align messaging around the products and services buyers are actively researching today.

What this data is — and what it is not:

This Buyer Demand data is not a list of in-market buyers, not a prediction engine, and not a guarantee of future sales. It is a real-world, behavior-based demand signal derived from aggregated buyer activity on IndustryNet. Its value is in helping you make better prioritization decisions: which industries to focus on, which accounts to call first, and which products to lead with.