Top 10 U.S. Manufacturers of Lawn & Garden Equipment

Above: A Honda Power Equipment associate makes adjustments to a lawnmower in final assembly at the Swepsonville, NC plant. (Image courtesy of PR Newswire).

3 MIN. READ: 

Lawn and garden equipment manufacturers offer a wide range of products designed to help homeowners and businesses maintain green spaces. According to manufacturer data, this industry is experiencing growth, and new opportunities are opening up as manufacturers embrace tech innovations.

Overview of the Lawn and Garden Equipment Industry

According to data collected firsthand by MNI, publisher and compiler of the industrial data that powers IndustrySelect, there are currently 206 manufacturers of lawn and garden equipment operating in the United States employing 26,790 workers. Employment in the sector edged up 3.4% between August 2022 and August 2023. Total reported sales for the sector hovered around $13.7 billion.

Other facts to know about lawn and garden equipment manufacturers in the U.S.

• 2% are women-owned companies
• 17% of lawn and garden equipment manufacturers import raw materials
• 49% distribute their products internationally
• 14% are publicly owned

Are you looking for sales leads in the lawn and garden industry or the manufacturing world at large? Access comprehensive profiles of nearly 500,000 industrial businesses and one million executives with IndustrySelect. Free demo here. 

Experts are predicting a promising outlook for the lawn and garden equipment sector. This demand comes from a mix of residential customers, golf courses and commercial applications.

This growth is being driven by a number of factors, including:

• The increasing popularity of outdoor living, as people spend more time at home and in their gardens.
• The growing demand for green and sustainable products, as consumers become more environmentally conscious.
• The development of new technologies, such as robotic lawnmowers and connected tools, which are making lawn and garden care easier and more efficient.

The fragmentation of the market is also continuing, with new players entering the market and existing players expanding their product offerings. This is creating a competitive landscape, which is driving innovation and new product development.

In order to stay ahead of the competition, manufacturers will need to focus on developing innovative products that meet the needs of consumers. They will also need to invest in marketing and branding in order to build brand awareness and drive sales.

Here are some of the key trends that are expected to shape the lawn and garden equipment market in the coming years:

• The rise of connected tools: Connected tools are becoming increasingly popular, as they allow users to control and monitor their equipment remotely. This can be helpful for homeowners who want to keep an eye on their lawn care even when they're not home.

• The growth of robotic lawnmowers: Robotic lawnmowers are another rapidly growing segment of the lawn and garden equipment market. These mowers are self-operating, which makes them ideal for busy homeowners who don't have time to mow their lawn themselves.

• The increasing demand for green and sustainable products: Consumers are becoming more environmentally conscious, and this is driving demand for green and sustainable lawn and garden products. Manufacturers will need to offer products that meet these demands in order to stay competitive.

The lawn and garden equipment industry is expected to continue to grow in the coming years. Manufacturers who are able to adapt to the changing needs of consumers and develop innovative products will be well-positioned to succeed in this market.

Further Reading: Key Facts on the U.S Industrial Machinery Manufacturing Sector

Top 10 Manufacturers of Lawn and Garden Equipment in the U.S.

According to data collected by MNI, compiler of the industrial data that powers IndustrySelect, these 10 companies as the largest players in this market.

About the Top 10 Lawn and Garden Equipment Manufacturers in the U.S. 

1. Husqvarna Outdoor Products, Inc.

With a plant located in Orangeburg, S.C., providing employment for 2,000 people, Husqvarna is one of the largest lawn and garden manufacturers, building equipment among other activities. This giant is currently focusing on robotic lawnmowers and battery-powered products for its Husqvarna and Gardena brands.

2. Deere & Co., Agricultural & Turf Division

With a strong offering of agricultural and forestry equipment and turf products, John Deere is a leader in this market. The Horicon, Wisc., location currently has 1,200 employees and produces tractors and other machines packed with digital features such as touchscreen displays and satellite connectivity.

3. Midwest Industries

Now known as MTD Products, Midwest Industries is the manufacturer behind Cub Cadet, the fastest-growing brand of lawnmowers in the U.S. Its Willard, Ohio, location has 1,200 employees and combines manufacturing with the outstanding service-oriented activities this manufacturer is known for. Stanley Black & Decker recently acquired this company, along with Excel Industries.2

4. The Toro Co.

This Bloomington, Minn., manufacturer stands out thanks to its focus on smart lawn and garden products. Its 1,200 employees also work on manufacturing lawn and garden tools that rely on alternative sources of energy for a greener future.

5. MTD Products, Inc.

Lawn and garden manufacturer data shows MTD Products has a total of 14 locations in the U.S. Its second-largest plant is located in Shannon, Miss., and has 1,100 employees.

6. Excel Industries, Inc.

Excel Industries specializes in offering high-performance commercial mowers under its Hustler and BigDog brands. This Hesston, Kan., manufacturer, and its 900 employees are currently in the process of joining the Stanley Black & Decker family after a merge.

7. ECHO, Inc.

ECHO manages a portfolio of over 30 products geared toward landscaping professionals. This Lake Zurich, Ill., the manufacturer has 800 employees. Highlights include an all-in-one tool solution that drives sales thanks to attachments and a division that focuses on developing robotic lawnmowers.

8. MTD Products, Inc.

The third-largest location for MTD Products is in Martin, Tenn., with 800 employees. This location specializes in manufacturing machinery.

9. Honda Power Equipment Manufacturing, Inc.

From generators to lawnmowers, Honda has a portfolio of innovative products. This manufacturer recently launched Miimo, a groundbreaking robotic lawn mower that showcases the brand’s expertise in robotics and computerization. Honda’s Swepsonville, N.C., location has 780 employees.

10. Husqvarna Outdoor Products, Inc.

Husqvarna’s second-largest plant is in Nashville, Ark., with 750 employees. This location produces some of the plastic parts used in chainsaws, trimmers and zero-turn mowers, among other products.

How to Contact U.S. Lawn and Garden Equipment Manufacturers

Are you looking for industrial sales leads in the lawn and garden equipment, or any other type of industry? IndustrySelect provides comprehensive profiles of 500,000 industrial companies and one million executives, including lawn and garden manufacturers. Powered by MNI, trusted industrial data compiler since 1912, company profiles are verfied and updated in real time by a 80-person research team. See a sample profile.

To learn more about how you can use IndustrySelect to generate reliable sales leads for your company, visit our website and try out a free demo.

Looking for suppliers of lawn and garden equipment? Search, source & quote suppliers for free on IndustryNet.

Article Sources:

1. https://www.prnewswire.com/news-releases/garden-and-lawn-tools-market-to-record-2-17-y-o-y-growth-rate-in-2021--andreas-stihl-ag--co-kg-emak-group-and-honda-motor-co-ltd-emerge-as-dominant-players--technavio-301449684.html
2. https://www.mtdproducts.com/en_US/Stanley-Black-Decker-Completes-Acquisitions-MTD-Excel.html

Editor's note: This article was originally published in March 2022. It has been updated to reflect new statistics on the lawn and garden equipment industry.