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A real-world case study on industrial lead generation, market targeting, and data-driven sales growth.
Taylor Industrial Sales is a manufacturer’s representative agency specializing in power transmission and material handling equipment. The company serves a diverse range of markets, including mining, phosphate, poultry, food and beverage, boat lift manufacturing, pump systems, and theme parks.
Operating across multiple industrial verticals requires accurate prospect intelligence. For Taylor Industrial Sales, finding qualified leads with reliable contact data became increasingly challenging.
Before adopting IndustrySelect, the team faced a familiar challenge in industrial sales: identifying qualified prospects while ensuring the contact information behind those accounts was accurate and reliable.
As Taylor Industrial Sales explained, the team was “Struggling to identify qualified prospects with accurate contact information when looking for potential leads.”
Incomplete data slowed outreach efforts and made it difficult to confidently target the right accounts within specific territories.
After evaluating other data providers, Taylor Industrial Sales found that most platforms lacked the industrial depth and verification needed to support manufacturer’s representative sales.
As the team explained:
“IndustrySelect stood out because it provides verified, up-to-date data specifically focused on industrial and manufacturing companies, perfectly aligning with our target market.”
The company cited two key differentiators:
This alignment with their industrial focus made IndustrySelect a stronger fit than general data providers.
Taylor Industrial Sales identified several IndustrySelect capabilities that directly improved their prospecting efficiency:
For a manufacturer’s representative agency, territory management is critical. IndustrySelect allows the Taylor Industrial Sales team to quickly identify companies that fall within their geographic coverage and match their product focus, making it easier to build targeted prospect lists.
As the team noted:
“The ability to build a target list within your specific territory.”
This capability helps ensure outreach efforts are focused on companies that the team can realistically support and serve.
Another key advantage has been the ability to narrow down prospects using multiple industrial data points. Rather than relying on broad company lists, the team can refine searches to pinpoint companies that align with specific applications and equipment needs.
According to Taylor Industrial Sales:
“The flexibility to search using multiple filters such as city, product type, application, and SIC code.”
This layered filtering makes it easier to identify high-potential accounts and tailor outreach based on industry relevance.
IndustrySelect has also become the team’s first stop when evaluating a potential account. Instead of piecing together information from multiple sources, the platform provides a centralized view of key company details.
Before researching elsewhere, the team now starts inside IndustrySelect:
“Before turning to Google for information on a potential lead, I always search for the company in IndustrySelect first. It provides a comprehensive snapshot including business description, annual sales, executive contacts, and key operational details allowing me to quickly assess whether the account is a strong fit before investing additional time in research.”
This approach allows the team to qualify accounts faster, prioritize stronger opportunities, and avoid spending time researching companies that may not fit their target profile.
By consolidating reliable industrial data into one platform, IndustrySelect helped Taylor Industrial Sales:
As they summarized:
“Our experience with IndustrySelect has been very positive overall. The platform is user-friendly and the data is reliable. It has helped our team be more proactive when targeting potential leads.”
Taylor Industrial Sales is a manufacturer’s representative agency specializing in power transmission and material handling equipment. The company serves mining, phosphate, poultry, food and beverage, boat lift manufacturing, pump systems, theme parks, and other industrial markets.